View source for Ashchorjyo Prodeep

{{Use dmy dates|date=January 2019}}
{{Use Indian English|date=January 2019}}
{{Infobox film
| name           = Ashchorjyo Prodeep
| image          = Ashchorjyo Prodeep Poster (2013 Bengali film).jpg
| alt            =
| caption        = After theatrical release poster
| director       = [[Anik Dutta]]
| producer       = 
| screenplay     =  Deb Roy,Anik Dutta.
| story          = [[Shirshendu Mukhopadhyay]]
| starring       = [[Saswata Chatterjee]]<br />[[Sreelekha Mitra]]<br />[[Rajatava Dutta]]<br>[[Mumtaz Sorcar]]
| music          = [[Raja Narayan Deb]]
| cinematography = [[Avik Mukhopadhyay]]
| editing        = [[Arghyakamal Mitra]]
| studio         = Rose Valley Films Ltd.
| distributor    = Brand Value Communications
| released       = {{Film date|df=yes|2013|11|15|Kolkata|ref1=<ref name="release date."/> <!-- June 2013 {{cite web|title=Release date|url=https://www.rosevalleyindia.com/films.html|publisher=Rosevalley|accessdate=6 April 2013}} -->}}
| runtime        = 120 minutes <ref name="runtime.">{{cite web | url=http://twitchfilm.com/2013/10/saswata-chatterjee-returns-in-bengali-aladdin-story-ashchorjyo-prodeep.html | title=Saswata Chatterjee Returns In Bengali Aladdin Story ASHCHORJYO PRODEEP | publisher=Twitchfilms.com | work=J Hurtado | access-date=3 November 2013}}</ref>
| country        = [[India]]
| language       = [[Bengali language|Bengali]]
| budget         =
| gross          = {{INRConvert|20|m}}{{efn|Figure provided is an estimate of collection in four weeks.<ref name="BO 3"/><ref name="BO collection 1"/><ref name="BO collection 2"/>}}
}}
'''''Aschorjyo Prodeep''''' (Bengali: আশ্চর্য্য প্রদীপ English: "Astonishing Lamp") is a 2013 Indian Bengali film directed by [[Anik Dutta]]. Asst by Litan. The film is based on a short story by [[Shirshendu Mukhopadhyay]]. It is Dutta's second feature film as a director.<ref name="BS Lucy to work">{{cite news|title=Lucky to work with Anik Dutta in Aschorjo Prodip: Mumtaj|url=http://www.business-standard.com/article/pti-stories/lucky-to-work-with-anik-dutta-in-aschorjo-prodip-mumtaj-112123100488_1.html|access-date=6 April 2013|newspaper=Business Standard}}</ref><ref name="IBN Chandra debut">{{cite news|title='Chandrabindoo' singer makes his acting debut|url=http://ibnlive.in.com/newstopics/aschorjo-prodip.html|archive-url=https://web.archive.org/web/20131207181742/http://ibnlive.in.com/newstopics/aschorjo-prodip.html|url-status=dead|archive-date=7 December 2013|access-date=6 April 2013|newspaper=IBNLive}}</ref><ref name="everything">{{cite web | url=http://www1.lite.epaper.timesofindia.com/mobile.aspx?article=yes&pageid=32&sectid=edid=&edlabel=TOIKM&mydateHid=25-10-2013&pubname=Times+of+India+-+Kolkata&edname=&articleid=Ar03200&publabel=TOI&max=true | title=ITS TIME TO MAKE A WISH | publisher=Calcutta Times, subsidiary of [[The Times of India]] | date=25 October 2013 | access-date=3 November 2013 | archive-url=https://web.archive.org/web/20131104053702/http://www1.lite.epaper.timesofindia.com/mobile.aspx?article=yes&pageid=32&sectid=edid=&edlabel=TOIKM&mydateHid=25-10-2013&pubname=Times+of+India+-+Kolkata&edname=&articleid=Ar03200&publabel=TOI&max=true | archive-date=4 November 2013 | url-status=dead }}</ref><ref>{{cite web|title=প্রথম পরিচালনাতেই ডাবল সেঞ্চুরি ছিল। তাই কি 'আশ্চর্য প্রদীপ' মুক্তির আগে এত টেনশনে অনীক দত্ত?|work=ইন্দ্রনীল রায়, Indranil Ray|publisher=[[Anandabazar Patrika]]|date=7 October 2013|url=http://www.anandabazar.com/archive/1131007/7ananda-plus1.html|access-date=3 November 2013|archive-url=https://web.archive.org/web/20131012232149/http://www.anandabazar.com/archive/1131007/7ananda-plus1.html|archive-date=12 October 2013|url-status=dead}}</ref> The film's theatrical trailer was released on [[YouTube]] on 26 October 2013<ref name="theatrical trailer">{{cite web | url=https://www.youtube.com/watch?v=SERJSSb8q1M | title=Ashchorjyo Prodeep Official Trailer | publisher=Fame Per Second Digital & [[YouTube]] | work=Anik Dutta | date=26 October 2013 | access-date=3 November 2013}}</ref> while the film released on 15 November 2013 in [[Kolkata]].<ref name="release date."/> The film deals with the unfulfilled aspirations of an everyday couple whose dreams never become reality and as they try hard to excel in life. Anilabha discovers a magic lamp from which a [[genie]] emerges and is able to take him to unseen heights in life that he never reached before and also life of extreme luxury and fortunes. How they adjust and cope with their new-found lives forms the rest of the story.<ref name="earlier release date and story in the lead along with theatrical trailer launch">{{cite web|url=http://www.newswala.com/Entertainment-News/Anik-Duttas-Aschorjo-Prodip-first-trailer-launched-49550.html |title=Anik Dutta's 'Aschorjo Prodip' first trailer launched |work=Shubhrima Dutta & Avishek Mitra |date=24 October 2013 |access-date=3 November 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131103203532/http://www.newswala.com/Entertainment-News/Anik-Duttas-Aschorjo-Prodip-first-trailer-launched-49550.html |archive-date=3 November 2013 }}</ref>

== Theme ==
This is a modern-day fantasy tale and deals with contemporary [[consumerist]] society and consumerist trends.<ref name="IBN Anik's next consumerist">{{cite news|title=Anik Datta's next film is a commentary on consumerist society |url=http://content.ibnlive.in.com/article/22-Nov-2012movies-news/anik-dattas-next-is-about-the-consumerist-society-306829-8.html |archive-url=https://archive.today/20130616115257/http://content.ibnlive.in.com/article/22-Nov-2012movies-news/anik-dattas-next-is-about-the-consumerist-society-306829-8.html |url-status=dead |archive-date=16 June 2013 |access-date=6 April 2013 |newspaper=IBNLive }}</ref><ref name="shooting starts and tailor made locations with consumerism"/>

== Cast ==
* [[Saswata Chatterjee]] as Anilabha Gupto, an everyday salesman who chances upon a magic lamp. Anilabho is referred to by the genie as Anilda which is an [[Anagram]] of Aladin.{{efn|''da'' here is a suffix used to show respect. Da is the short of Dada (দাদা) meaning elder brother.}}
* [[Sreelekha Mitra]] as Jhumur Gupto, Anilabho's wife with dual identity who works part-time in a salon and like her husband she too is a victim of consumerism and aspires big while urging her husband to perform better in his work field.<ref name="Jhumur's character description">{{cite web | url=http://www.telegraphindia.com/1131025/jsp/t2/story_17491266.jsp#.UnY_lPmcPQw | title=TOLLYWOOD | publisher=[[The Telegraph (Calcutta)|The Telegraph]] | date=25 October 2013 | access-date=3 November 2013}}</ref>
* [[Rajatava Dutta]] as Prodeep Dutta alias Deepak Das who is actually the Genie.
* [[Mumtaz Sorcar]] as Mala Maal, a [[Bollywood]] actress and the sex symbol fantasied by Anilabho.
* [[Paran Bandopadhyay]] As Avinash Babu, owner of Mahamaya Studio Supplies and Auction House.
* [[Kharaj Mukherjee]] as Haridas Paul, a sculptor at [[Kumortuli]].
* Deb Roy as Progyan Da
* [[Arindam Sil]] as Mr. Pakrashi, Anil's superior in work.
* [[Mir Afsar Ali|Mir]] as Balaram Deb aka Bob Deb, an escort agent.
* [[Ekavali Khanna]] as Ekabali Khanna
* [[Dwijen Bandopadhyay]] as Sanyal Da
* Sudarshan Chakraborty as KK, Anilabho's image consultant.
* Bobby Chakraborty as waiter at restaurant.
* Rupa Bhattacharya as Miss Pompa
* Biswanath Basu as Bokbokdharmik, an [[astrologer]].
* [[Manoj Mitra]]
* Anindyo Chattopadhyay
* Sanjoy Biswas
* Sumit Samaddar
* Anjan Mahato

== Development ==
In an interview with "[[Ebela]]" Anik Dutta revealed that he wrote the script of Ashchorjyo Prodeep a long time back, during his days as an advertisement director even before he wrote that of [[Bhooter Bhabishyat]].<ref>{{cite web |title=ভূত, ভবিষ্যৎ এবং দৈত্য English: Past, Future and Genie|work=স্যমান্তক ঘোষ, Samantak Ghosh|publisher=এবেলা [[Ebela]] |date= 29 November 2013|url= http://www.ebela.in/details/13124-162453296.html}}</ref>

== Filming ==
In ''[[The Times of India]]'' of 4 December 2012, Anik Dutta revealed his plans of starting shooting by 11 December 2012 and completing it within January 2013. When asked about shooting in tailor made seasons like that of Durga Puja or Poila Boishakh, which are preferred by most directors, he stated that these issues were to be decided by the producers and not by him.<ref name="shooting starts and tailor made locations with consumerism">{{cite web | url=http://articles.timesofindia.indiatimes.com/2012-12-04/news-interviews/35593844_1_anik-dutta-bhooter-bhobisyot-rajatava-dutta | archive-url=https://web.archive.org/web/20131104175822/http://articles.timesofindia.indiatimes.com/2012-12-04/news-interviews/35593844_1_anik-dutta-bhooter-bhobisyot-rajatava-dutta | url-status=dead | archive-date=4 November 2013 | title=Aschorjo Pradeep, Anik Dutta's next | date=4 December 2012 | work=[[The Times of India]] | access-date=3 November 2013}}</ref><ref name="shooting starts"/> Shooting started as expected in Shree Narayan Studio of Joka, [[Kolkata]].<ref name="shooting starts">{{cite web|url=http://www.newswala.com/Entertainment-News/Anik-Dutta-starts-shooting-his-second-flick-25543.html |archive-url=https://web.archive.org/web/20121219144114/http://www.newswala.com/Entertainment-News/Anik-Dutta-starts-shooting-his-second-flick-25543.html |url-status=dead |archive-date=19 December 2012 |title=Anik Dutta starts shooting his second flick |work=Avishek Mitra/IBNS |date=18 December 2012 |access-date=3 November 2013 }}</ref> Actor [[Rajatava Dutta]] got his head shaved for the first time for a film.<ref name="Bald head.">{{cite web | url=http://epaper.telegraphindia.com/detail/43619-163644296.html | title=SASWATA AND RAJATAVA TALK IT UP IN W THE RUN- UP TO ASHCHORJYO PRODEEP | publisher=T2 [[The Telegraph (Kolkata)]] | work=Arindam Chatterjee | date=13 November 2013 | access-date=13 November 2013}}</ref>

== Soundtrack ==
{{Infobox album
| name       = Ashchorjyo Prodeep
| type       = Soundtrack
| artist     = [[Raja Narayan Deb]]
| cover      =
| alt        =
| released   = 1 November 2013<ref name="music launch">{{cite web | url=http://tollywoodhamaka.com/news/get-ready-for-anik-duttas-next-ashchorjyo-prodeep.html | title=Get ready for Anik Duttas next - "Ashchorjyo Prodeep"" | work=Preetha Banerjee | date=1 November 2013 | access-date=4 November 2013}}</ref>
| recorded   = 2013, Sonic Solutions, [[Kolkata]]
| venue      =
| studio     =
| genre      = {{flatlist|
* [[Film soundtrack]]
* [[Dubstep]]
* [[Electronica]]
* [[Rock music|Rock]]
* [[Electronic dance music|Club]]
* [[Funk]]
* [[Breakbeat]]
* [[House music|House]]
}}
| length     = 29:57
| label      = Dhoom Music
| producer   = Raja Narayan Deb<br>Brand Value Communications
| chronology = Raja Narayan Deb
| prev_title = [[Bangla Naache Bhangra]]
| prev_year  = 2013
| next_title =
| next_year  =
}}

The soundtrack of the film has been composed by [[Raja Narayan Deb]] who had also collaborated with the Anik Dutta, the director on his first and previous directorial venture, [[Bhooter Bhabishyat]].<ref name="everything about soundtrack"/> The film being based upon a middle class man's overnight meteoric rise catapulted by his finding of a magic lamp, the soundtrack and the songs are also composed and written keeping in mind this aspect of the theme.<ref name="everything about soundtrack"/> The music changes after Anilabho ([[Saswata Chatterjee]]) discovers the lamp. It is subtle with the use of flute, clarinet, and oboe initially but after finding the magic lamp it grows more flashier and urban complete with bling using electronic sounds as well as heavy use of drums and guitars .<ref name="everything about soundtrack"/> The title song is replete with Arabic flavour and is sung by [[Timir Biswas|Timir]] and Rishi Chanda. It is a mish-mash of Arabic percussion that gradually paves the way for rock-infused track.<ref name="everything about soundtrack"/> The film consists of an item song ''Gimme More'', sung by Tanya Sen, a member of Indie Band titled "Zoo" and has western and classical touch with the video version featuring [[Mumtaz Sorcar]].<ref name="everything about soundtrack"/> The third song of the film titled ''Makeover song'' captures Chatterjee's drastic change from a common man to an uptown high society person.<ref name="everything about soundtrack"/> Another song called ''Office Office'' inspired by Hollywood musicals such as ''[[Fiddler On The Roof]]'', ''[[Sound of Music]]'' and ''[[My Fair Lady]]'' among others is sung by the lead actors Chatterjee and Rajatava Dutta and Deb Roy ( Co-writer & Associate Director of the Film); the reason for doing so is the ability of the actors to personify the song as they portray the characters on-screen.<ref name="everything about soundtrack"/><ref name="music release and musicals">{{cite web |title=যতই টেনশন হোক , দর্শকদের সামনে থাকতে হবে 'কুল '|publisher=[[Eisamay]] |date= 5 November 2013|url=http://www.epaper.eisamay.com/Details.aspx?id=7460&boxid=442178}}</ref> Raja Narayan Deb also collaborates with [[Amit Kumar (singer)|Amit Kumar]], son of legendary singer, [[Kishore Kumar]] for the song ''Charidik bodle gechhe'' a rendition of ''Prithibi bodle gechhe'', sung by Kumar; Kumar also [[rap]]s in the song.<ref name="everything about soundtrack"/> Though the melody and arrangements are still the same, the lyrics have been re-written by the director himself incorporating [[Dubstep]], [[breakbeat]] and [[House music|House]] elements into the song.<ref name="everything about soundtrack"/> Thus the entire soundtrack consists of these five tracks.<ref name="everything about soundtrack">{{cite web | url=http://www.telegraphindia.com/1131031/jsp/t2/story_17513838.jsp#.UnYjn_mcPQw | title=Ashchorjyo Prodeep Music | publisher=[[The Telegraph (Calcutta)|The Telegraph]] | work=ARINDAM CHATTERJEE | date=31 October 2013 | access-date=3 November 2013}}</ref> The video for the item song ''Gimme More'' inspired by [[Mozart]]'s 40th Symphony was released on [[YouTube]] on 1 November 2013.<ref name="1st song on YT">{{cite web | url=https://www.youtube.com/watch?v=p3oOQXbBAtE | title=Ashchorjyo Prodeep Song #1 &#124; The Film Song | publisher=[[YouTube]] | work=Anik Datta, Raja Narayan Deb, Tanya Dey, Mumtaz Sorcar, Soujit, Dhoom Music | date=1 November 2013 | access-date=3 November 2013}}</ref> The video for the second songm called "Makeover Song", was released on [[YouTube]] on 4 November 2013 sung by Dibyendu Mukherjee, written by Anik Dutta and choreographed by Sudarshan Chakraborty featuring Rajatava Dutta and Saswata Chatterjee among others.<ref name="2nd song">{{cite web | url=https://www.youtube.com/watch?v=yuwV5LBLeYY | title=Ashchorjyo Prodeep Song #2 &#124; The Makeover Song | publisher=[[YouTube]] | work=Anik Datta, Raja Narayan Deb, Dibyendu Mukherjee, Mumtaz Sorcar, Sudarshan Chakraborty, Dhoom Music, Rajatava Dutta | date=4 November 2013 | access-date=5 November 2013}}</ref>

{{Track listing
| collapsed       = yes
| headline        = Track listing
| extra_column    = Singer(s)
| total_length    = 29:57
| all_lyrics      = [[Anik Dutta]]<ref>{{cite web |title=প্রদীপের ভেতর থেকে... English: From Inside the Lamp|work=দীপান্বিতা মুখোপাধ্যায় ঘোষ, Deepannita Mukhopadhyay Ghosh|publisher=এবেলা Ebela |date= 14 November 2013|url=http://www.ebela.in/details/13026-62738385.html}}</ref>
| title1          = Ashchorjyo Prodeep - The Title Song
| extra1          = [[Timir Biswas|Timir]], Rishi Chanda, Sukanya Ghosh
| music1          = Raja Narayan Deb
| length1         = 2:30
| title2          = Beshi Beshi - Gimme More
| extra2          = Tanya Sen
| music2          = Raja Narayan Deb
| length2         = 3:25
| title3          = Ei Pellai Office - The Office Song/The Dialogue Song
| extra3          = [[Saswata Chatterjee]], [[Rajatava Dutta]] and [[Deb Roy]].
| music3          = Raja Narayan Deb
| length3         = 1:59
| title4          = Case Jabe Bodle - The Makeover Song
| extra4          = Dibyendu Mukherjee
| music4          = Raja Narayan Deb
| length4         = 2:59
| title5          = Hai Re - The Funny Sad Song
| extra5          = Raghav Chatterjee
| music5          = Raja Narayan Deb
| length5         = 1:43
| title6          = Ashchorjyo Prodeep Theme
| extra6          = Instrumental
| music6          = Raja Narayan Deb
| length6         = 3:13
| title7          = Beshi Beshi – Gimme More <small>(Remix)</small>
| extra7          = Tanya Sen
| music7          = Raja Narayan Deb
| length7         = 5:13
| title8          = Ashchorjyo Prodeep - The Title Song <small>(Karaoke Track)</small>
| extra8          = Karaoke Track
| music8          = Raja Narayan Deb
| length8         = 2:31
| title9          = Beshi Beshi – Gimme More <small>(Karaoke Track)</small>
| extra9          = Karaoke Track
| music9          = Raja Narayan Deb
| length9         = 3:27
| title10         = Case Jabe Bodle – The Makeover Song <small>(Karaoke Track)</small>
| extra10         = Karaoke Track
| music10         = Raja Narayan Deb
| length10        = 2:57
}}
;Bonus Track
{{Track listing
| headline      = Bonus Track
| collapsed     = yes
| extra_column  = Singer(s)
| total_length  = 33:43
| title11         = Charidik Bodle Gechhe The Car Song
| extra11         = [[Amit Kumar (singer)|Amit Kumar]]<br>'''Original Singer''': [[Kishore Kumar]]
| music11         = Raja Narayan Deb
| length11        = 3:46
}}

== Release and reception ==

The film released on 15 November 2013.<ref name="release date.">{{cite web|url=http://www.indiablooms.com/BollywoodDetailsPage/2013/bollywoodDetails011113d.php |title='Ashchorjyo Prodeep' to release Nov 15 |publisher=Indiablooms |work=India Blooms News Service |access-date=3 November 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131103025818/http://www.indiablooms.com/BollywoodDetailsPage/2013/bollywoodDetails011113d.php |archive-date=3 November 2013 }}</ref> A digital poster was released on [[YouTube]] on 26 October 2013 featuring Rajatava Dutta, Saswata Chatterjee, Sreelekha Mitra and Mumtaz Sorcar.<ref>{{cite web | url=https://www.youtube.com/watch?v=n692p7g7qAI | title=Ashchorjyo Prodeep Digital Poster | publisher=[[YouTube]] | work=Anik Datta | date=26 October 2013 | access-date=3 November 2013}}</ref> Saswata and Sreelekha Mitra's work received praise.<ref>{{cite web | url=http://epaper.telegraphindia.com/detail/51366-16930.html | title=TOLLYWOOD 2013 WAS ABRAVE NEW YEAR FOR TOLLY, WITH EXCITING EXPERIMENTS GALORE. WE PICK AFEW | publisher=[[The Telegraph (Calcutta)]] | date=22 December 2013 | access-date=27 December 2013}}</ref>

== Box office ==
According to a report by [[Bengali language|Bengali]] [[tabloid (newspaper format)|tabloid]] ''[[Ebela]]'' the film had an opening week occupancy of 90% collecting an amount of {{INRConvert|3.5|m}} and {{INRConvert|10|m}} in its first and second week respectively, taking its two-week total to {{INRConvert|13.5|m}}.<ref name="BO collection 1">{{cite web |title=দারুণ নম্বর পেলেই ছবি চলবে এমন প্রমাণ নেই English: Good reviews don't always necessarily translate into box office figures Page 1|work=দীপান্বিতা মুখোপাধ্যায় ঘোষ, Deepannita Mukhopadhyay Ghosh|publisher=এবেলা [[Ebela]] |date= 29 November 2013|url=http://www.ebela.in/details/13489-143535609.html}}</ref><ref name="BO collection 2">{{cite web |title=দারুণ নম্বর পেলেই ছবি চলবে এমন প্রমাণ নেই English: Good reviews don't always necessarily translate into box office figures Page 2|work=দীপান্বিতা মুখোপাধ্যায় ঘোষ, Deepannita Mukhopadhyay Ghosh|publisher=এবেলা [[Ebela]] |date= 29 November 2013|url=http://www.ebela.in/details/13490-143558437.html}}</ref> It collected a further {{INRConvert|7.5|m}} to take its four-week collection to {{INRConvert|20|m}}.<ref name="BO 3">{{cite web |title=পরের ছবি! সিনেমাই করব কি না জানি না English: Next film! I am unsure about whether I'll make any films at all. |work=ইন্দ্রনীল রায়, Indranil Ray |publisher=[[Anandabazar Patrika]] |orig-year=২ পৌষ ১৪২০ |date=18 December 2013 |url=http://www.anandabazar.com/18ananda-plus1.html |archive-url=https://web.archive.org/web/20131218134918/http://anandabazar.com/18ananda-plus1.html |archive-date=18 December 2013 |url-status=dead |access-date=18 December 2013 }}</ref>

== See also ==
* ''[[Chayamoy]]''
* ''[[Gosainbaganer Bhoot]]''
* ''[[Goynar Baksho]]''

== Notes ==
{{notelist}}

== References ==
{{reflist}}

== External links ==
* {{Twitter}}
* {{Facebook|ashchorjyo.prodeep.themovie|Ashchorjyo Prodeep}}

{{Aladdin and the Magic Lamp}}
{{Anik Dutta}}

[[Category:2013 films]]
[[Category:Films shot in Kolkata]]
[[Category:Indian satirical films]]
[[Category:Films based on Indian novels]]
[[Category:Films based on non-fiction books]]
[[Category:2013 comedy-drama films]]
[[Category:Bengali-language films]]
[[Category:Films based on works by Shirshendu Mukhopadhyay]]
[[Category:Indian films]]
[[Category:Films directed by Anik Dutta]]
[[Category:2010s Bengali-language films]]
[[Category:2013 comedy films]]