View source for Bharatiya Janata Party campaign for the 2014 Indian general election

{{short description|Political campaign}}
{{Use British English|date=April 2014}}
{{Use dmy dates|date=October 2020}}
{| class="infobox vcard" style="
! Affiliation
| [[Bharatiya Janata Party]]
|-
! Status
| Prime Ministerial candidate : 13 September 2013<br />Head of poll campaign : 10 June 2013
|-
! Key&nbsp;people
| [[Narendra Modi]]<small> (Prime Ministerial Candidate)</small><br />[[Rajnath Singh]]<small> (Party President)</small><br />[[Murli Manohar Joshi]]<small> (Manifesto Committee)</small><br />[[Nitin Gadkari]]<small> (Vision Document)</small>
|-
! Slogans
|''Ek Bharat, Shreshtha Bharat'' <br /><small></small>("United India, Great India")<br />''Sabka Saath, Sabka Vikas''<br />''[[Achhe din aane waale hain]]!''
|-
! Chants
| ''Jan–Jan Modi, Ghar-Ghar Modi'' <br />''Abki Baar Modi Sarkar''<br /><small></small>("Time for Change, Time for Modi.")
|-
! class="note" colspan="2" style="text-align: center;" | Website
|-
| class="url" colspan="2" style="text-align: center;" | [http://www.bjp.org// www.bjp.org] [https://web.archive.org/web/20140515005447/http://www.india272.com/ www.india272.com ]
|-
| style="text-align: center;" colspan="2" | [[File:Cover photo of the Bharatiya Janata Party's election manifesto for 2014 Indian general elections.jpg|300px|centre]]
|}
{{Narendra Modi}}

The '''[[Bharatiya Janata Party]] (BJP)''' is one of the major [[political parties in India]] and is the main opposition party during the [[15th Lok Sabha]]. It contested the [[2014 Indian general election|2014 parliamentary election]] along with their supportive parties, to form [[National Democratic Alliance (India)|National Democratic Alliance]] with [[Narendra Modi]] as its Prime Ministerial candidate and party president [[Rajnath Singh]] as the chief-of-election of campaign. The important issues during the campaign included price hikes, corruption, the economy, national security, basic infrastructure such as roads and railways, and supplying basic needs such as electricity and water.<ref>{{cite web|author=DNA |url=http://www.dnaindia.com/india/report-price-rise-is-the-key-issue-in-lok-sabha-election-2014-zee-news-taleem-pre-poll-survey-1969117 |title=Price Rise is the key issue in Lok Sabha Election 2014: Zee News-Taleem pre-poll survey|work=Daily News and Analysis |date=13 March 2014 |accessdate=16 April 2014}}</ref> The party promised a vibrant and participatory democracy, inclusive and sustainable development, quality of life, productive youth, a globally competitive economy, open and transparent government, and pro-active and pro-people governance in its manifesto.<ref name="Manifesto">{{cite web |url=http://www.bjp.org/images/pdf_2014/full_manifesto_english_07.04.2014.pdf |title=Election Manifesto 2014 |date=7 April 2014 |website=bjp.org |publisher=BJP |accessdate=7 April 2014}}</ref>

==Leadership==
In March 2013, Narendra Modi was appointed to the BJP Parliamentary Board, the party's highest decision-making body, and was chosen to be chairman of the party's Central Election Campaign Committee.<ref name="Main Role in 2014 Elections">{{cite news|title=Narendra Modi set appointed as Chairaman of BJP's Central Election Campaign Committee|url=http://articles.economictimes.indiatimes.com/2013-06-09/news/39849895_1_rajnath-singh-bjp-workers-bjp-cadres|accessdate=9 June 2013|newspaper=The Economic Times|date=9 June 2013}}</ref><ref>{{cite web|title=Parliamentary Board|url=http://bjp.org/index.php?option=com_content&view=article&id=174&Itemid=486|publisher=BJP|accessdate=21 May 2013|archive-url=https://web.archive.org/web/20130621011321/http://www.bjp.org/index.php?option=com_content&view=article&id=174&Itemid=486|archive-date=21 June 2013|url-status=dead}}</ref> On 10 June 2013, Modi was selected to head the poll campaign for the elections at the national level executive meeting of BJP in Goa.<ref>{{cite news|url=http://www.csmonitor.com/World/Asia-South-Central/2013/0514/US-India-dance-awkwardly-around-the-man-who-might-be-India-s-next-leader|title=US, India dance awkwardly around the man who might be India's next leader|work=The Christian Science Monitor|date=14 May 2013}}</ref><ref>{{cite news|last=Pradhan |first=Bibhudatta |url=https://www.bloomberg.com/news/2013-06-09/modi-to-lead-election-campaign-of-india-s-main-opposition-party.html |title=Modi to Manage Election Campaign of India's Main Opposition BJP |publisher=Bloomberg |date=9 June 2013 |accessdate=31 July 2013}}</ref> The party's senior leader [[L.K. Advani]] resigned from all his posts at the party following the selection. However, Advani withdrew his resignation the next day at the urging of [[Rashtriya Swayamsevak Sangh|RSS]] chief [[Mohan Bhagwat]].<ref name="toi advani">{{cite web|url=http://articles.timesofindia.indiatimes.com/2013-06-12/india/39924840_1_l-k-advani-mohan-bhagwat-rajnath-singh|archive-url=https://web.archive.org/web/20130614233147/http://articles.timesofindia.indiatimes.com/2013-06-12/india/39924840_1_l-k-advani-mohan-bhagwat-rajnath-singh|url-status=dead|archive-date=14 June 2013|title=Advani grabs lifeline, meekly withdraws resignation|date=12 June 2013|work=[[The Times of India]]|accessdate=15 August 2013}}</ref> On 19 July 2013, a 12-member committee, headed by Modi and under the guidance of former prime minister [[Atal Bihari Vajpayee]], Rajnath Singh and Advani was appointed at the Goa conclave which included Murli Manohar Joshi, [[M. Venkaiah Naidu]], [[Nitin Gadkari]], [[Sushma Swaraj]], [[Arun Jaitley]], [[Ananth Kumar]], [[Thawar Chand Gehlot]], [[Ram Lal]], Madhya Pradesh Chief Minister [[Shivraj Singh Chouhan]], Chhattisgarh Chief Minister [[Raman Singh]] and Goa Chief Minister [[Manohar Parrikar]].<ref name=HT19713>{{cite news|title=BJP names team for 2014, Modi at the helm|url=http://www.hindustantimes.com/india-news/newdelhi/bjp-names-team-for-2014-modi-at-the-helm/article1-1095081.aspx|archive-url=https://web.archive.org/web/20130721105031/http://www.hindustantimes.com/India-news/newdelhi/BJP-names-team-for-2014-Modi-at-the-helm/Article1-1095081.aspx|url-status=dead|archive-date=21 July 2013|accessdate=16 May 2014|newspaper=Hindustan Times|date=19 July 2013}}</ref><ref>{{cite web|title=Central Election Campaign Committee|url=http://www.bjp.org/images/pdf_2013/hindi_bjp_committee_jyly_19_2013_a.pdf|publisher=BJP|accessdate=16 May 2014|language=Hindi}}</ref><ref>{{cite web |url=http://www.hindustantimes.com/India-news/NewDelhi/Old-guard-finds-a-place-in-Modi-s-team-for-2014-LS-polls/Article1-1095081.aspx |title=BJP names team for 2014, Modi at the helm |work=Hindustan Times |accessdate=31 July 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20130722005504/http://www.hindustantimes.com/India-news/NewDelhi/Old-guard-finds-a-place-in-Modi-s-team-for-2014-LS-polls/Article1-1095081.aspx |archivedate=22 July 2013}}</ref> Further sub-committees were made headed by senior party leaders. In September 2013, BJP announced Modi as their prime ministerial candidate for the 2014 Lok Sabha polls.<ref name="toi modi candidate">{{cite web|url=http://www.thehindu.com/news/national/bjp-announces-modi-as-prime-ministerial-candidate/article5124375.ece|title=BJP announces Modi as prime ministerial candidate|work=The Hindu|date=13 September 2013}}</ref>

A fortnight after he was anointed as BJP's prime ministerial candidate, Narendra Modi on Sunday relinquished the post of election campaign committee chief to which party president Rajnath Singh was appointed.<ref name=rajnath-back>{{cite news|title=Rajnath Singh replaces Narendra Modi as BJP's poll panel chief|url=http://timesofindia.indiatimes.com/india/Rajnath-Singh-replaces-Narendra-Modi-as-BJPs-poll-panel-chief/articleshow/23270101.cms|accessdate=16 May 2014|newspaper=The Times of India|date=29 September 2013|agency=Press Trust of India}}</ref>

==Background==
The 15th Lok Sabha was due to complete its constitutional term on 31 May 2014. Hence the [[2014 Indian general election|general election]] was declared by the Election Commission for the constitution of [[16th Lok Sabha]] in India. The election were held in nine phases from 7 April to 12 May 2014. Following its consecutive defeat in the 2004 and 2009 general elections, BJP had been the principal opposition party in parliament and claimed to secure largest number of parliamentary seats under the leadership of its prime ministerial candidate Narendra Modi who had been gaining ground for a national role after his continued term of 14 years as Gujarat Chief Minister.

BJP won an absolute majority in the 2014 elections with 282 seats making it the first time ever in the 67-year history of independent India that a non-Congress party achieved a simple majority on its own.<ref>{{Cite web|url=https://www.firstpost.com/politics/election-results-2014-historic-win-for-nda-with-336-seats-285-for-bjp-1526377.html|title=Election results 2014: Historic win for NDA with 336 seats, 282 for BJP – Firstpost|website=firstpost.com|access-date=2018-09-08}}</ref>

[[File:Narendra Modi addressing a Bharat Vijay Rally in Kurukshetra in Haryana.jpg|thumb|Narendra Modi addressing a Bharat Vijay Rally in Kurukshetra in Haryana]]

==Expansion of Alliance==
Following the declaration of Modi as the head of the BJP's election campaign, [[Janata Dal (United)]] which had been a key ally of NDA for 17 years had walked out of the coalition as it feared Modi's elevation would wean away its Muslim voters.<ref name=rajnath-back /> 
The parties in and supporting the NDA are listed below with the number of parliamentary constituencies being contested by them :
{| class="wikitable collapsible collapsed"
|-
! scope="col" style="width:300px;"|Party
! scope="col" style="width:120px;"|Base State
! scope="col" style="width:90px;"|Seats Contesting
|-
| [[Bharatiya Janata Party]]
| style="text-align: center;" | [[List of recognised political parties in India|National Party]]
| style="text-align: center;" | 428
|-
| [[Shiv Sena]]
| style="text-align: center;" | [[Maharashtra]]
| style="text-align: center;" | 20
|-
| [[Swabhimani Paksha]]
| style="text-align: center;" | [[Maharashtra]]
| style="text-align: center;" | 2
|-
| [[Republican Party of India (Athvale)]]
| style="text-align:center;"| [[Maharashtra]]
| style="text-align: center;" | 1
|-
| [[Rashtriya Samaj Paksha]]
| style="text-align: center;" | [[Maharashtra]]
| style="text-align: center;" | 1
|-
| [[Desiya Murpokku Dravida Kazhagam]]
| style="text-align: center;" | [[Tamil Nadu]]
| style="text-align: center;" | 14
|-
| [[Pattali Makkal Katchi]]
| style="text-align: center;" | [[Tamil Nadu]]
| style="text-align: center;" | 8
|-
| [[Marumalarchi Dravida Munnetra Kazhagam]]
| style="text-align: center;" | [[Tamil Nadu]]
| style="text-align: center;" | 7
|-
| [[Kongunadu Makkal Desia Katchi]]
| style="text-align: center;" | [[Tamil Nadu]]
| style="text-align: center;" | 1
|-
| [[Indhiya Jananayaga Katchi]]
| style="text-align: center;" | [[Tamil Nadu]]
| style="text-align: center;" | 1
|-
| [[All India N.R. Congress]]
| style="text-align: center;" | [[Puducherry (union territory)|Puducherry]]
| style="text-align: center;" | 1
|-
| [[Telugu Desam Party]]
| style="text-align: center;" | [[Andhra Pradesh]]
| style="text-align: center;" | 30
|-
| [[Jana Sena Party]]
| style="text-align: center;" | [[Andhra Pradesh]]
| style="text-align: center;" | 0
|-
| [[Lok Janshakti Party]]
| style="text-align: center;" | [[Bihar]]
| style="text-align: center;" | 7
|-
| [[Rashtriya Lok Samata Party]]
| style="text-align: center;" | [[Bihar]]
| style="text-align: center;" | 3
|-
| [[Kerala Congress (Nationalist)]]
| style="text-align: center;" | [[Kerala]]
| style="text-align: center;" | 1
|-
| [[Revolutionary Socialist Party of Kerala (Bolshevik)|Revolutionary Socialist Party (Bolshevik)]]
| style="text-align: center;" | [[Kerala]]
| style="text-align: center;" | 1
|-
| [[Shiromani Akali Dal]]
| style="text-align: center;" | [[Punjab (India)|Punjab]]
| style="text-align: center;" | 10
|-
| [[Haryana Janhit Congress]]
| style="text-align: center;" | [[Haryana]]
| style="text-align: center;" | 2
|-
| [[Apna Dal]]
| style="text-align: center;" | [[Uttar Pradesh]]
| style="text-align: center;" | 2
|-
| [[National People's Party (India)]]
| style="text-align: center;" | [[Meghalaya]]
| style="text-align: center;" | 1
|-
| [[Naga People's Front]]
| style="text-align: center;" | [[Nagaland]]
| style="text-align: center;" | 1
|-
| [[Mizo National Front|United Democratic Front]]
| style="text-align: center;" | [[Mizoram]]
| style="text-align: center;" | 1
|-
| [[Manipur Peoples Party]]
| style="text-align: center;" | [[Manipur]]
| style="text-align: center;" | 0
|-
| [[Gorkha Janmukti Morcha]]
| style="text-align: center;" | [[West Bengal]]
| style="text-align: center;" | 0
|-
| [[Maharashtrawadi Gomantak Party]]
| style="text-align: center;" | [[Goa]]
| style="text-align: center;" | 0
|-
| [[New Justice Party]]
| style="text-align: center;" | [[Tamil Nadu]]
| style="text-align: center;" | *
|-
| [[North-East Regional Political Front]]
| style="text-align: center;" | [[Northeast India|North East]]
| style="text-align: center;" | #
|-
| '''[[List of National Democratic Alliance candidates in the Indian general election, 2014|National Democratic Alliance – Total]]'''
| style="text-align: center;" | '''[[India]]'''
| style="text-align: center;" | '''543'''
|-
| colspan="6" style="text-align:center; vertical-align:middle;| * [[New Justice Party]] President Contesting in one seat as BJP Candidate in Lotus Symbol
|-
| colspan="6" style="text-align:center; vertical-align:middle;| # [[North-East Regional Political Front]] Members [[National People's Party (India)|NPP]], [[Naga People's Front|NPF]] and [[Mizo National Front|MNF]] are contesting in each Seats & Other 8 Members supporting NDA Candidates
|}

In Varanasi, Modi also received support from the newly founded [[Bharatiya Awam Party]], which aims to represents Muslim women.<ref>[http://www.hindustantimes.com/elections2014/state-of-the-states/women-only-party-with-a-difference-roots-for-modi/article1-1210135.aspx Women-only party with a difference roots for Modi – Hindustan Times] {{webarchive |url=https://web.archive.org/web/20140513053936/http://www.hindustantimes.com/elections2014/state-of-the-states/women-only-party-with-a-difference-roots-for-modi/article1-1210135.aspx |date=13 May 2014 }}</ref>

== Results ==

=== Bharatiya Janata Party ===
{| class="wikitable"
|+
!State
!Total Seats
!Seats Won
!Seat Change
|-
|Andaman & Nicobar Islands (UT)
|1
|1
|{{Steady}}
|-
|Andhra Pradesh
|42
|2
|{{Increase}} 2
|-
|Arunachal Pradesh
|2
|1
|{{Increase}} 1
|-
|Assam
|14
|7
|{{Increase}} 3
|-
|Bihar
|40
|22
|{{Increase}} 10
|-
|Chandigarh (UT)
|1
|1
|{{Increase}} 1
|-
|Chhattisgarh
|11
|10
|{{Steady}}
|-
|Dadra & Nagar Haveli (UT)
|1
|1
|{{Steady}}
|-
|Daman & Diu (UT)
|1
|1
|{{Steady}}
|-
|Goa
|2
|2
|{{Increase}} 1
|-
|Gujarat
|26
|26
|{{Increase}} 11
|-
|Haryana
|10
|7
|{{Increase}} 7
|-
|Himachal Pradesh
|4
|4
|{{Increase}} 1
|-
|Jammu & Kashmir
|6
|3
|{{Increase}} 3
|-
|Jharkhand
|14
|12
|{{Increase}} 4
|-
|Karnataka
|28
|17
|{{Decrease}} 2
|-
|Kerala
|20
|0
|{{Steady}}
|-
|Lakshadweep (UT)
|1
|0
|{{Steady}}
|-
|Madhya Pradesh
|29
|27
|{{Increase}} 11
|-
|Maharashtra
|48
|23
|{{Increase}} 14
|-
|Manipur
|2
|0
|{{Steady}}
|-
|Meghalaya
|2
|0
|{{Steady}}
|-
|Mizoram
|1
|0
|{{Steady}}
|-
|Nagaland
|1
|0
|{{Steady}}
|-
|NCT of Delhi
|7
|7
|{{Increase}} 7
|-
|Orissa
|21
|1
|{{Increase}} 1
|-
|Puducherry (UT)
|1
|0
|{{Steady}}
|-
|Punjab
|13
|2
|{{Increase}} 1
|-
|Rajasthan
|25
|25
|{{Increase}} 21
|-
|Sikkim
|1
|0
|{{Steady}}
|-
|Tamil Nadu
|39
|1
|{{Increase}} 1
|-
|Tripura
|2
|0
|{{Steady}}
|-
|Uttar Pradesh
|80
|71
|{{Increase}} 61
|-
|Uttarakhand
|5
|5
|{{Increase}} 1
|-
|West Bengal
|42
|2
|{{Increase}} 1
|-
!Total 
!543
!282
!{{Increase}} 166
|}

==Issues==

===Corruption===
{{main|Corruption in India}}{{see also|2011 Indian anti-corruption movement}}
'''[[Political corruption|Corruption]]''' is widespread in '''[[India]]'''. India is ranked 95 out of a 179 countries in [[Transparency International]]'s [[Corruption Perceptions Index]], but its score has improved consistently from 2.7 in 2002 to 3.1 in 2011.<ref>[http://www.ibnlive.com/news/believe-it-or-not-india-is-becoming-less-corrupt/49402-2.html Believe it or not! India is becoming less corrupt]. CNN-IBN. 26 September 2007.</ref> In India, corruption takes the form of [[bribes]], [[tax evasion]], [[Foreign exchange controls|exchange controls]], [[embezzlement]], etc. Since the last [[2009 Indian general election|general election in 2009]], the [[2011 Indian anti-corruption movement]] by [[Anna Hazare]], and other similar moves by [[Ramdev|Baba Ramdev]], have gathered momentum and political interest.<ref>{{cite web |url=http://www.seekersfind.in/loksabha-election-2014-prediction-survey/ |title=Loksabha election 2014 predictions Survey&nbsp;— Opinion Poll |publisher=Seekers Find .in |date=28 January 2013 |accessdate=31 July 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20130804032238/http://www.seekersfind.in/loksabha-election-2014-prediction-survey/ |archivedate=4 August 2013}}</ref> The anti-corruption movement activist [[Anna Hazare]] began a [[hunger strike]] at the [[Jantar Mantar]] in [[New Delhi]] in August 2011 with the chief legislative aim to alleviate corruption in the [[Indian government]] through introduction of the [[Jan Lokpal Bill]]. Another aim, spearheaded by [[Ramdev]], was the repatriation of [[Indian black money|black money]] from Swiss and other foreign banks.

===Economy===
Since 1991, when India undertook a series of reforms in the face of a balance-of-payments crisis, the nation has been governed by a broad agreement about its economy. Starting in 2012, India entered a period of more anaemic growth, with growth slowing down to 4.4%. Other economic problems also became apparent: a plunging [[Indian rupee]], a persistent high [[current account deficit]] and slow industrial growth. Hit by the US [[Federal Reserve]]'s decision to taper [[quantitative easing]], foreign investors had been rapidly pulling out money from India though this has now reversed with the Stock market at near all-time high and the current account deficit narrowing substantially. ''[[Bloomberg L.P.|Bloomberg]]'' highlighted India's slowing economy amidst a record high [[Current account (balance of payments)|current account]] deficit and a falling [[rupee]] in summer 2013. It pointed out to a lack of infrastructure investment and a government increasingly likely to give subsidies the national finances cannot afford just before the election. Other points it mentioned were stagnant policymaking and an inefficient bureaucracy.<ref>{{cite news|last1=Sudhir|first1=Abhishek|title=Rule by ordinance: Is Modi taking on the "slow moving bureaucracy"?|url=http://www.thepoliticalindian.com/nripendra-misra-modi-ordinance/|accessdate=2 June 2014|publisher=The Political Indian}}</ref><ref>{{cite news| url=https://www.bloomberg.com/news/2013-08-20/india-s-economy-needs-an-early-election.html | work=Bloomberg | title=India's Economy Needs an Early Election | date=20 August 2013}}</ref> The economy was the main issue in the campaign.<ref name="economist">{{cite news|url=https://www.economist.com/news/asia/21597949-electioneering-focuses-economy-suggests-welcome-realisation-growth-matters |title=India's election and the economy: A useful campaign |work=The Economist |date=1 March 2014 |accessdate=5 March 2014}}</ref> The lack of a clear mandate as a result of the election could lead to an increase in the price of gold in the country.<ref>{{cite web|url=http://timesofindia.indiatimes.com/business/india-business/Elections-results-to-influence-gold-prices-Study/articleshow/31266637.cms |title=Elections results to influence gold prices: Study |work=The Times of India |date=1 January 1970 |accessdate=5 March 2014}}</ref><ref>{{cite web|url=http://www.dnaindia.com/money/report-gold-prices-and-equity-markets-to-be-affected-by-general-elections-says-study-1966290 |title=Gold prices and equity markets to be affected by General elections says study |work=Daily News and Analysis |date=22 October 2013 |accessdate=5 March 2014}}</ref>

===Inflation===
Inflation remains stubbornly high at 7.55% as of August 2012, the highest amotrade (counting exports and imports) stands at $606.7&nbsp;billion<ref name="thehindu.com">{{cite news| url=http://www.thehindu.com/business/Economy/article2093933.ece | location=Chennai, India | work=The Hindu | title=Exports record an impressive 57% growth in May | date=10 June 2011}}</ref> and is currently the 9th largest in the world.

==Manifesto==
A manifesto committee was constituted by the party to frame a manifesto for the general election. It was led by Murli Manohar Joshi and MP [[Jaswant Singh]], MP [[Yashwant Sinha]], former Himachal Pradesh Chief Minister [[Prem Kumar Dhumal]], [[Sushil Kumar Modi]], [[Shahnawaz Hussain]] and others as the members of the committee.
On 7 April 2014, the day when the first phase of the Lok Sabha polls began, BJP unveiled its election manifesto.<ref name="Manifesto" /> The manifesto covered a wide range of issues ranging from economic growth to social sector problems. The manifesto focused on improving the country's economy and infrastructure, ending policy paralysis and curbing widespread corruption. The manifesto sought to achieve following aims :
*'''Price rise:''' Manifesto proposed to lower inflation by taking steps such as, special Courts to stop hoarding and black marketing, setting up a Price Stabilization Fund, evolving a single 'National Agriculture Market, leveraging on technology to disseminate real time data, area specific crops and vegetables linked to food habits of the people.
*'''Corruption:''' The BJP said that to eliminate the scope of corruption, it will emphasise on technology enabled e-Governance. Apart from that public awareness, policy-driven governance and simplification of the tax regime have also been cited as solutions to the problem of corruption.
*'''E-Governance:''' There was a special mention of e-governance and IT as an enabler of empowerment. The manifesto said that BJP will focus on increasing the penetration and usage of broadband across the country, leverage technology for e-Governance, generate IT based jobs in rural and semi-urban areas, use mobile and e-Banking to ensure financial inclusion.
*'''Open Government and Accountable Administration:''' The manifesto said that Administrative reforms will be a priority for the BJP if it comes to power in the elections. The measures will include digitisation of government records, opening up government to draw expertise from the industry, academia and society into the services. BJP also emphasised that the hallmarks of its governance model would be People-centric, Policy driven, Time bound delivery, Minimum Government, Maximum Governance.

The manifesto reiterated BJP's stand to explore all possibilities within the framework of the Constitution to facilitate the construction of the Ram Temple in Ayodhya. Touching the other contentious issues like abrogation of Art 370 giving special status to Jammu & Kashmir and enactment of [[Uniform Civil Code]] were included in the manifesto.
The manifesto gave high priority to revival of growth and job creation, but remained silent on the number of jobs to be created. It said no to FDI in multi-brand retail but said that FDI will be allowed in sectors wherever needed for job and asset creation, infrastructure and acquisition of niche technology and specialised expertise. The party promised to set up a Price Stabilisation Fund to check inflation, ensure fiscal discipline and pursue banking sector reforms to deal with the problem of rising bad loans. The manifesto said that a dedicated fund will be created for integrated development of Himalayan region. BJP promised to bring all states on board to implement GST. The manifesto promised launch of Diamond Quadrilateral project of high speed train network and it sought to develop freight and industrial corridors and boost development of coastal areas through '[[Sagar Mala project]].<ref>{{cite web |url=http://timesofindia.indiatimes.com/home/lok-sabha-elections-2014/news/BJP-releases-manifesto-promises-to-improve-economy-end-policy-paralysis/articleshow/33374512.cms |title=BJP releases manifesto, promises to improve economy, end policy paralysis |date=7 April 2014 |work=The Times of India|accessdate=7 April 2014}}</ref><ref>{{cite web |url=http://www.hindustantimes.com/elections2014/the-big-story/live-bjp-releases-its-election-manifesto/article1-1205068.aspx |title=BJP manifesto: Focus on economy, Ram Mandir according to constitution |date=7 April 2014 |work=Hindustan Times|accessdate=7 April 2014 |url-status=dead |archiveurl=https://web.archive.org/web/20140818021611/http://www.hindustantimes.com/elections2014/the-big-story/live-bjp-releases-its-election-manifesto/article1-1205068.aspx |archivedate=18 August 2014}}</ref><ref>{{cite web |url=http://economictimes.indiatimes.com/news/politics-and-nation/bjps-election-manifesto-15-salient-points-of-its-5-year-road-map-for-india/articleshow/33376625.cms |title=BJP's election manifesto: 15 salient points of its 5-year road map for India |date=7 April 2014 |work=The Economic Times|accessdate=7 April 2014}}</ref>

==Rallies==

[[File:Narendra Modi's 3D rally during 2014 Indian general elections..jpg|thumb|Narendra Modi addressing a 3D rally during 2014 Indian general elections.]]
The BJP tried to redefine the idea of election rallies by pitching in experts from event management companies, advertisement firms and using technology for maximum impact. Rallies were organised like corporate events with the party employing all the tools to reach out to voters.<ref>{{cite web |url=http://www.hindustantimes.com/elections2014/election-beat/rallies-reloaded-redefining-poll-meetings-the-bjp-way/article1-1204737.aspx |title=Rallies reloaded: Redefining poll meetings, the BJP way |date=7 April 2014 |work=Hindustan Times|accessdate=7 April 2014 |url-status=dead |archiveurl=https://web.archive.org/web/20140406083119/http://www.hindustantimes.com/elections2014/election-beat/rallies-reloaded-redefining-poll-meetings-the-bjp-way/article1-1204737.aspx |archivedate=6 April 2014}}</ref> Beginning on 26 March, Narendra Modi planned to address 185 'Bharat Vijay' rallies across the country covering a total of 295 constituencies. As well as the prime ministerial candidate for the BJP, party president Rajnath Singh also expected to address about 155 to 160 election rallies in various constituencies. Senior leaders of the party [[L. K. Advani]], [[Sushma Swaraj]], [[Arun Jaitley]] and [[Murli Manohar Joshi]] and Chief Ministers of Madhya Pradesh, Chhattisgarh, Rajasthan and Goa also campaigned in many constituencies.<ref>{{cite web |url=http://news.oneindia.in/india/narendra-modi-to-address-185-election-rallies-bjp-lse-1417524.html |title=Narendra Modi to address 185 'Bharat Vijay' rallies: BJP |date=7 April 2014 |website=news.oneindia.in/ |publisher=One India |accessdate=7 April 2014}}</ref>

==Parliamentary candidates==
{{further|List of National Democratic Alliance candidates in the 2014 Indian general election}}
The BJP fielded as many as 427 candidates and a total of 543 candidates including the parties in [[National Democratic Alliance (India)|NDA]]. The prime ministerial candidate Narendra Modi's candidature was fielded from [[Varanasi (Lok Sabha constituency)|Varanasi]], Uttar Pradesh.<ref>{{cite web| url = http://www.bjp.org/media-resources/press-releases/5th-list-of-candidates-for-lok-sabha-election-2014| title = 5th List of Candidates for Lok Sabha Election 2014| publisher = Bharatiya Janata Party| date = 18 March 2014| accessdate = 21 March 2014}}</ref> At the same time, Modi will also be fielded from [[Vadodara (Lok Sabha constituency)|Vadodara]]<ref>{{cite web| url= http://www.bjp.org/media-resources/press-releases/4th-list-of-candidates-for-lok-sabha-election-2014| title = 4th List of Candidates for Lok Sabha Election 2014| publisher = Bharatiya Janata Party| date = 15 March 2014| accessdate = 21 March 2014}}</ref> in his home region of Gujarat. L. K. Advani was given the Gandhinagar seat from Gujarat. BJP president Rajnath Singh shifted to [[Lucknow (Lok Sabha constituency)|Lucknow]] away from home constituency of [[Ghaziabad (Lok Sabha constituency)|Ghaziabad]]. Arun Jaitley, who is contesting for the Lok Sabha seat for the first time, is fielded from [[Amritsar]]. Party leader [[Sushma Swaraj]] is contesting from home constituency of [[Vidisha (Lok Sabha constituency)|Vidisha]]. Party's vice-president Smriti Irani was fielded from high-profile constituency of [[Amethi]]. Nomination of BJP candidate [[S. Gurumurthy]] was rejected from [[Nilgiris (Lok Sabha constituency)|Niligiris]] for failing to submit mandatory forms during his nomination.<ref>{{cite web|url=http://www.dnaindia.com/india/report-bjp-suspends-nilgiris-sc-ls-seat-candidate-s-gurumurthy-1985246 |title=BJP suspends Nilgiris (SC) LS seat candidate S Gurumurthy |work=Daily News and Analysis |date=2014-05-05 |accessdate=2014-05-21}}</ref><ref>{{cite news|url=http://timesofindia.indiatimes.com/home/lok-sabha-elections-2014/news/BJP-suspends-Nilgiris-candidate-for-nomination-goof/articleshow/34710379.cms |title=BJP suspends Nilgiris 'candidate' for nomination goof |work=The Times of India|date=2014-05-06 |accessdate=2014-05-21}}</ref><ref>{{cite web|agency=Press Trust of India |url=http://zeenews.india.com/news/general-elections-2014/rejected-candidate-accuses-ro-of-bias-towards-bjp_923875.html |title=Rejected candidate accuses RO of bias towards BJP |publisher=Zeenews.india.com |date=2014-04-11 |accessdate=2014-05-21}}</ref><ref>{{cite web|agency=Press Trust of India |url=http://www.business-standard.com/article/pti-stories/will-nda-support-aiadmk-in-nilgiris-114041101311_1.html |title=Will NDA support AIADMK in Nilgiris? |work=Business Standard|date=2014-04-11 |accessdate=2014-05-21}}</ref><ref>{{cite web|url=http://www.newindianexpress.com/states/tamil_nadu/Bhushan-Casts-Doubts-Over-BJP-Nilgiris-Goof-up/2014/04/13/article2165865.ece |title=Bhushan Casts Doubts Over BJP Nilgiris Goof-up |work=The New Indian Express |date=2014-04-13 |accessdate=2014-05-21}}</ref><ref>{{cite web|url=http://www.indiatvnews.com/politics/national/bjp-members-angry-over-nilgiris-nomination-fiasco-16657.html |title=BJP members angry over Nilgiris nomination fiasco |publisher=Indiatvnews.com |date=2014-04-15 |accessdate=2014-05-21}}</ref>

==Controversies==
The move to field Arun Jaitley from Amritsar was controversial as incumbent MP [[Navjot Singh Sidhu]] was unhappy with not being allocated the constituency. Yet he said that as Jaitley was his guru and he would accept the decision, but would not run from any other constituency. His wife, BJP MLA from Amritsar East Navjot Kaur, welcomed Jaitley to the city.<ref name="sidhu">{{cite web|url=http://www.ndtv.com/elections/article/election-2014/arun-jaitley-campaigns-in-amritsar-no-sidhu-in-sight-496883 |title=Arun Jaitley campaigns in Amritsar. No Sidhu in sight. |publisher=NDTV.com |accessdate=21 March 2014}}</ref> The reason for not allocating the ticket to Sidhu was said to be because of his spat with the [[Shiromani Akali Dal]], Punjab Chief Minister [[Parkash Singh Badal]] and party President [[Sukhbir Singh Badal]], as well as other BJP personnel.<ref>{{cite web|url=http://www.dnaindia.com/india/report-with-arun-jaitley-s-arrival-navjot-singh-sidhu-s-punjab-politics-over-for-now-1969858 |title=With Arun Jaitley's arrival, Navjot Singh Sidhu's Punjab politics over for now |work=Daily News and Analysis |date=16 March 2014 |accessdate=21 March 2014}}</ref> Likewise, Jaswant Singh was reported to be seeking a seat from his native [[Barmer (Lok Sabha constituency)|Barmer]], Rajasthan. He threatened to leave the party and run as an independent. On 21 March, he filed his nomination papers as an independent candidate from Barmer.<ref>{{cite web|url=http://indiatoday.intoday.in/story/bjp-is-no-longer-fit-to-govern-india-jaswant-singh/1/351685.html |title=BJP is no longer fit to govern India, says Jaswant Singh |work=India Today |accessdate=31 March 2014}}</ref> Instead, former INC members Colonel Sonaram Choudhary became the BJP candidate from the constituency. Rajasthan Chief Minister [[Vasundhara Raje]] spoke at his nomination in saying to Singh: "A family is a family and we have to be together. Don't leave the party, please accept what the party does."<ref>{{cite web|url=http://www.ndtv.com/elections/article/election-2014/vasundhara-raje-flaunts-sonaram-reminds-jaswant-singh-of-family-values-499995 |title=Vasundhara Raje flaunts Sonaram, reminds Jaswant Singh of 'family values' |publisher=NDTV.com |date=25 March 2014 |accessdate=31 March 2014}}</ref> L. K. Advani was upset at the decision to be fielded from [[Gandhinagar]], the capital of Gujarat, from where he incumbent and instead wanted to run from [[Bhopal]], Madhya Pradesh.<ref>{{cite web |url=http://www.ndtv.com/elections/article/election-2014/lk-advani-refuses-to-accept-bjp-nomination-from-gandhinagar-sources-497649 |title=LK Advani refuses to accept BJP nomination from Gandhinagar: sources |publisher=NDTV.com |accessdate=21 March 2014}}</ref>

==Chai Pe Charcha==

Chai Pe Charcha ([[Hindi]] phrase for discussion over tea) is campaign organised by the BJP along with the [[Citizens for Accountable Governance]], a political advocacy group founded by election strategist [[Prashant Kishor]]. [[Narendra Modi]] interacts with people at a tea stall in predetermined places using a combination of satellite, DTH, internet and mobile.  The "I Support Narendra Modi" team (consisting of members Vikas Pandey, Vinod Rai, Hitesh Rangra, Devang Dave, Bijesh Dwiwedy, Hardik Upadhyay, Shailesh Jha and Vikki Giridhar) helped to bring a large number of people to Chai Pe Charcha'''.'''<ref name=chaipechracha1>{{cite news|title=BJP launches 'Chai Pe Charcha' for PM nominee Narendra Modi|url=http://ibnlive.in.com/news/bjp-launches-chai-pe-charcha-for-pm-nominee-narendra-modi/449903-3.html|archive-url=https://web.archive.org/web/20140309112911/http://ibnlive.in.com/news/bjp-launches-chai-pe-charcha-for-pm-nominee-narendra-modi/449903-3.html|url-status=dead|archive-date=9 March 2014|accessdate=30 April 2014|newspaper=IBN7|date=4 February 2014}}</ref>

''' List of events'''

{| class="wikitable"
|-
! Date !! Place !! Topic
|-
| 2014-02-12  || Ahmedabad<ref>{{Cite news|url=https://timesofindia.indiatimes.com/india/Modi-connects-with-the-people-through-his-chai-pe-charcha-campaign/articleshow/30292508.cms|title=Modi connects with the people through his 'chai pe charcha' campaign – Times of India ►|work=The Times of India|access-date=2018-09-29}}</ref>|| Good Governance
|-
| 2014-03-08 || [[Delhi]] || Women Empowerment
|-
| 2014-03-20 || [[Yavatmal]], [[Wardha]], [[Maharashtra]] || Farmers and Agrarian Crisis
|}

== I Support Narendra Modi ==

"I Support Narendra Modi" (ISN)<ref>{{cite news |url=https://www.facebook.com/iSupportNamo|title=I support Namo! FB fan Page! |date=9 May 2014|accessdate=21 May 2014}}</ref>{{Primary source inline|date=October 2020}} was an Indian social advocacy group supporting [[Narendra Modi]] as [[Prime Minister]] of India.<ref>{{cite news |url=http://daily.bhaskar.com/article/NAT-TOP-meet-the-team-of-iit-professionals-handling-bjp-namos-social-media-content-4608317-PHO.html|title=Meet the NaMo Army! A team of IT professionals handling Modi's social media content! |date=9 May 2014|accessdate=21 May 2014|archiveurl=https://web.archive.org/web/20140521222603/http://daily.bhaskar.com/article/NAT-TOP-meet-the-team-of-iit-professionals-handling-bjp-namos-social-media-content-4608317-PHO.html?seq=3|archivedate=21 May 2014}}</ref><ref>{{cite news|last=Thakur|first=Kamal |title=Self Driven Team that Rocked the Social Media with NaMo Chant |url=http://hillpost.in/2014/05/self-driven-team-that-rocked-the-social-media-with-namo-chant/98971/|date=12 May 2014|accessdate=21 May 2014|archiveurl=https://web.archive.org/web/20140521163152/http://hillpost.in/2014/05/self-driven-team-that-rocked-the-social-media-with-namo-chant/98971/|archivedate=21 May 2014}}</ref><ref>{{cite news |title=मिलिए नमो आर्मी से, यही टीम संभालती है मोदी का सोशल अवतार |trans-title=Meet Namo Army, The Same Team of IT Professionals That Handles Social Modi's Avatar| language=Hindi| work=Dainik Bhaskar|url=http://www.bhaskar.com/article-hf/NAT-meet-namo-army-the-same-team-of-it-professionals-that-handles-social-modis-avata-4619710-PHO.html|date=20 May 2014|accessdate=21 May 2014|archiveurl=https://web.archive.org/web/20140521220951/http://www.bhaskar.com/article-hf/NAT-meet-namo-army-the-same-team-of-it-professionals-that-handles-social-modis-avata-4619710-PHO.html|archivedate=21 May 2014}}</ref> The movement was founded by members Vikas Pandey, Vinod Rai, Hitesh Rangra, Devang Dave, Bijesh Dwiwedy, Hardik Upadhyay, Shailesh Jha and Vikki Giridhar.<ref>{{cite news | url = http://hillpost.in/2014/05/self-driven-team-that-rocked-the-social-media-with-namo-chant/98971/ | title = Self Driven Team that Rocked the Social Media with NaMo Chant | date = 2014-05-20 |accessdate=21 May 2014| newspaper = Hill Post|archiveurl=https://web.archive.org/web/20140521163152/http://hillpost.in/2014/05/self-driven-team-that-rocked-the-social-media-with-namo-chant/98971/|archivedate=21 May 2014}}</ref><ref>{{cite news|url=http://www.thenewsminute.com/stories/Also%20behind%20the%20NaMo%20buzz:%20A%20small%20group%20of%20techies%20 |archive-url=https://web.archive.org/web/20140521030513/http://www.thenewsminute.com/stories/Also%2520behind%2520the%2520NaMo%2520buzz%3A%2520A%2520small%2520group%2520of%2520techies%2520#.U3n94PmSzWb |url-status=dead |archive-date=21 May 2014 |title=Also behind the NaMo buzz: A small group of techies |first=Monalisa |last=Das |date=18 May 2014 |accessdate=21 May 2014 |newspaper=The News Minute}}</ref><ref>{{cite news | url = http://www.wreach.com/latest-news/politics/meet-namos-fb-army/ | title = Meet Namo's FB Army | date = 2014-05-14 | newspaper = The W Reach |archiveurl=https://web.archive.org/web/20140521163521/http://www.wreach.com/latest-news/politics/meet-namos-fb-army/|archivedate=21 May 2014}}</ref><ref>{{cite news | url = http://www.firstpost.com/india/meet-vikas-pandey-the-man-who-led-bjps-social-media-campaign-1533565.html | title = Meet Vikas Pandey, the man who led BJP's social media campaign | date = 2014-05-20 |accessdate=21 May 2014| newspaper = First Post|archiveurl=https://web.archive.org/web/20140520052914/http://www.firstpost.com/india/meet-vikas-pandey-the-man-who-led-bjps-social-media-campaign-1533565.html|archivedate=20 May 2014}}</ref> ISN used social media tools to mobilize young people during the election and supported initiatives such as [[blood donation]] camps and [[political activism]].<ref>{{cite news|last=Datta |first=Sandeep |title=How BJP's online campaign proved vital for success |url=http://businesstoday.intoday.in/story/bjp-online-campaign-aam-aadmi-party/1/206389.html|work=Business Today|date=20 May 2014|accessdate=21 May 2014|archiveurl=https://web.archive.org/web/20140522044909/http://businesstoday.intoday.in/story/bjp-online-campaign-aam-aadmi-party/1/206389.html|archivedate=22 May 2014}}</ref>

The I Support Narendra Modi Facebook fan page was listed among the top 5 pages in the world in the Political category, with 1 crore followers. The success of "Chai Pe Charcha" was largely due to the ISN team.<ref>{{cite news|first=Social Bakers|last=Social Bakers|title=Social Baker's Facebook pages category Political  |url=http://www.socialbakers.com/statistics/facebook/pages/total/society/politics/ |publisher=Social Bakers|date=15 December 2014|accessdate=15 December 2014 }}</ref>

==See also==
* [[Bharatiya Janata Party campaign for the 2019 Indian general election]]

==References==
{{Reflist|30em}}

==External links==
*[http://www.bjp.org/images/bjp_manifesto_an_abridged_version_english_26.04.14.pdf Bharatiya Janata Party – Election Manifesto for 2014 General Elections]
*[http://www.bjp.org/images/pdf_2014/const_name_no_candidate_name_26.04.2014_1.pdf Bharatiya Janata Party – List of candidates for 2014 General Elections]
{{Premiership of Narendra Modi}}{{Indian general election, 2014}}

[[Category:2014 Indian general election]]
[[Category:Bharatiya Janata Party campaigns|2014]]
[[Category:Indian general election campaigns]]