View source for Jiyo Utho Bado Jeeto

{{Use dmy dates|date=September 2018}}
{{Use Indian English|date=September 2018}}
{{Infobox song
| name     = Jiyo Utho Badho Jeeto
| cover    =
| alt      =
| type     =
| artist   = [[A. R. Rahman]]
| album    =
| language = [[Hindi language|Hindi]]
| released = 28 August 2010
| recorded = [[2010 in music|2010]]<br/>[[Panchathan Record Inn and AM Studios]], [[Chennai]]
| studio   =
| venue    =
| genre    = [[World music]]
| length   = 4:16<br/>2:08 (Short)
| label    =
| writer   = [[A. R. Rahman]] <small>(music)</small>, [[Mehboob Kotwal|Mehboob]] <small>(lyrics)</small>
| producer = [[A. R. Rahman]]
| misc     = {{External music video|{{YouTube|wPeO3kOeHWg|"Jiyo Utho Bado Jeeto"}}}}
}}

'''"Jiyo Utho Bado Jeeto"''' ({{lang-hi|जियो उठो बढ़ो जीतो}}, [[Indian English|translation]]: Live, Rise, Ascend, Win; also known as '''"Oh Yaro Ye India Bula Liya"''') is a song by Indian musician [[A. R. Rahman]]. It was the official anthem for the [[2010 Commonwealth Games]], which was held in [[Delhi, India]] between 3 October and 14 October 2010.<ref>{{cite news|publisher=Commonwealth Games 2010 Official Site |title=Theme Song |url=http://www.cwgdelhi2010.org/?q=node/1660 |accessdate=2010-08-28 |url-status=dead |archiveurl=https://web.archive.org/web/20100901104108/http://www.cwgdelhi2010.org/?q=node%2F1660 |archivedate=2010-09-01 }}</ref><ref>{{cite news|title=Jiyo, Utho, Badho, Jeeto... |url=http://in.news.yahoo.com/48/20100829/1252/tsp-jiyo-utho-badho-jeeto.html |publisher=Yahoo |accessdate=2010-08-29 |url-status=dead |archiveurl=https://archive.today/20100902181202/http://in.news.yahoo.com/48/20100829/1252/tsp-jiyo-utho-badho-jeeto.html |archivedate=2010-09-02 }}</ref> The highly anticipated song was released on 28 August for [[Music download|digital download]], receiving notably mixed responses from the [[2010 Commonwealth Games#Organising committee|Organising Committee]], critics and listeners alike.<ref name="indiaglitz.com">{{cite web|url=http://www.indiaglitz.com/channels/hindi/article/59795.html |title=Mixed Response to Rahman's CWG Tune - Bollywood Movie News |publisher=IndiaGlitz |date= |accessdate=2011-05-26}}</ref> The music video of the song was released on 23 September, which featured only a shorter version of the song.<ref>{{cite web|url=http://www.deccanherald.com/content/97053/rahmans-games-anthem-now-more.html |title=CWG theme song tweaked, to be peppier like 'Chake De' |publisher=Deccanherald.com |date= |accessdate=2011-05-26}}</ref> The new version became the official anthem, since it received very positive responses.<ref name="short" /><ref name="short2" /> The title of the song is based on the motto of the games, "Come out and play".

"Jiyo Utho Bado Jeeto" was first performed by Rahman at the song release function held at [[Kingdom of Dreams]] in [[Gurugram, Haryana]] on 28 August 2010.<ref>{{cite news|url=http://www.indianexpress.com/news/Jiyo--Utho--Badho--Jeeto---/673879|title=Jiyo, Utho, Badho, Jeeto...|date=29 August 2010|work=Indian Express}}</ref> The song was dedicated to [[Mahatma Gandhi]].<ref name="promotion">{{cite news|author= Madhur Tankha|title=Rahman sings the CWG theme song|accessdate=2010-08-17|url=http://www.hindu.com/2010/08/17/stories/2010081755412200.htm|archive-url=https://web.archive.org/web/20100820025332/http://www.hindu.com/2010/08/17/stories/2010081755412200.htm|url-status=dead|archive-date=2010-08-20|location=Chennai, India|work= [[The Hindu]]|date=2010-08-17}}</ref>

==Background==
{{2010 Commonwealth Games}}

[[A. R. Rahman]] was chosen to compose the theme song way back in 2009. The [[2010 Commonwealth Games|Commonwealth Games]] Organising Committee officially signed on Rahman to compose the song in April 2010.<ref name="Deal">{{cite web|author= S. Kannan|title=Rahman gets a big deal for Games song|publisher=India Today|accessdate=2010-04-28|url=http://indiatoday.intoday.in/site/Story/94932/India/Rahman+gets+a+big+deal+for+Games+song.html}}</ref> Rahman asked {{INR}} 15 crores as remuneration, a very large sum.<ref name="Deal" /> However, considering that all this money is basically what the common man pays as income tax, it was finalised at {{INR}} 5.5 crore.<ref name="Deal" /> The Group of Ministers approved the song on 15 August 2010.<ref name="promotion" /> Rahman would also be associated with the promotional events of the sporting event. About the selection of the song as the official anthem, Rahman said, "It’s definitely an honour composing this theme song. I hope people like it and it becomes the spirit of the whole Commonwealth Games."

==Composition==
{{Listen
 | filename    = Jiyo Utho Bado Jeeto.ogg
 | format      = [[Ogg]]
 | title       = Jiyo Utho Bado Jeeto
 | pos         = left
 | description = A 41 second sample of Jiyo Utho Bado Jeeto
}}

The song was composed and performed by [[A. R. Rahman]]. It is the second time{{Citation needed|date=February 2014}} Rahman has composed for a sports event, the previous one was in 2008 for [[Champions League Twenty20]]. The lyrics for the song, in Hindi with partly English words, were penned by [[Mehboob Kotwal|Mehboob]], who also penned Rahman's "[[Maa Tujhe Salaam (song)|Maa Tujhe Salaam]]". It took nearly six months for Rahman to complete the song. Rahman, who started the work in April, was still modifying the song on the day before the song release.<ref>{{cite news|title=Theme song released |accessdate=2010-08-29|url=http://www.hindu.com/2010/08/29/stories/2010082950640100.htm|archive-url=https://web.archive.org/web/20100901103622/http://www.hindu.com/2010/08/29/stories/2010082950640100.htm|url-status=dead|archive-date=2010-09-01|location=Chennai, India|work=[[The Hindu]] |date=2010-08-29}}</ref> Additional arrangements of the song was done by [[Ranjit Barot]], while the chant "Jiyo Utho Bado Jeeto" was by Mehboob Alam.

==Release==
The song release was preceded by a promotional event held at Delhi. Rahman unveiled the title of the song and sang the initial lines, ''Oh Yaro Ye India Bula Liya''. On being asked if it was in the style of "[[Waka Waka (This Time for Africa)]]" (the theme song for [[2010 FIFA World Cup]]) Rahman answered that he was not trying to replicate [[Waka Waka (This Time for Africa)]]  and that he wanted to go beyond what already exists.<ref name="Press Conf ">{{cite web|author= Suanshu Khurana|title=Rahman appears at press meet, but Games anthem still a mystery|publisher=Indian Express|accessdate=2010-10-21|url=http://www.indianexpress.com/news/rahman-appears-at-press-meet-but-games-anthem-still-a-mystery/661121/2}}</ref> Rahman also stated that the song would be out within ten days. At this event, Rahman dedicated the song to [[Mahatma Gandhi]].

The song was officially released on 28 August 2010.<ref name="Launch">{{cite web|author= Lasyapriya Sundaram|title=Rahman's CWG theme song finally released |publisher=IBN Live|accessdate=2010-08-28|url=http://ibnlive.in.com/news/rahmans-cwg-theme-song-finally-released/129800-3.html|archive-url=https://web.archive.org/web/20120111223027/http://ibnlive.in.com/news/rahmans-cwg-theme-song-finally-released/129800-3.html|url-status=dead|archive-date=2012-01-11}}</ref> Organising Committee Chairman [[Suresh Kalmadi]] unveiled the song in the inaugural ''Swagatham'' ceremony held at [[Kingdom of Dreams]] [[Gurgaon]], [[Haryana]].<ref name="Launch" /> The release function was also preceded by speeches by [[Delhi]] Chief Minister [[Sheila Dikshit]] and her [[Haryana]] counterpart [[Bhupinder Singh Hooda]].<ref name="Zee News">{{cite news|author= Zee News|title="Oh yaaro", Rahman launches theme song for Delhi CWG|publisher=Times of India|accessdate=2010-08-28|url=http://timesofindia.indiatimes.com/sports/events-tournaments/commonwealth-games/top-stories/Oh-yaaro-Rahman-launches-theme-song-for-Delhi-CWG/articleshow/6453174.cms|date=2010-08-28}}</ref> Rahman performed the song live at this event, which lasted for five minutes.<ref name="Launch2">{{cite web|author= Zee News|title=Oh yaaro….Rahman launches CWG theme song |publisher=Zee News|accessdate=2010-08-29|url=http://www.zeenews.com/news651353.html|date=2010-08-29 }}</ref>

==Reception==

[[File:Jiyo Utho Bado Jeeto Rahman Live.jpg|thumb|250px|Rahman performing "Jiyo Utho Bado Jeeto" at its audio release]]
The original version of the song received notably mixed responses, with many listeners and critics claiming to be disappointed, having expected better results from Rahman.<ref name="indiaglitz.com"/><ref>{{cite web|url=http://www.bollywoodhungama.com/news/2010/09/01/14544/ |title=Rahman's CWG Anthem gets thumbs down from fans and organisers |publisher=Bollywoodhungama.com |date=2010-09-01 |accessdate=2011-05-26}}</ref><ref>{{cite web|author=Headlines Today Bureau |url=http://indiatoday.intoday.in/site/Story/110942/Sports/rahmans-cwg-song-fails-to-impress-gom.html |title=Rahman's CWG song fails to impress GoM : Commonwealth Games 2010: India Today |publisher=Indiatoday.intoday.in |date=2010-08-31 |accessdate=2011-05-26}}</ref><ref>{{cite news | url=http://movies.indiatimes.com/news-gossip/news/AR-Rahmans-theme-track-for-CWG-rejected/articleshow/6472955.cms | work=The Times Of India | title=Archived copy | access-date=1 September 2010 | archive-url=https://web.archive.org/web/20100905024617/http://movies.indiatimes.com/news-gossip/news/AR-Rahmans-theme-track-for-CWG-rejected/articleshow/6472955.cms | archive-date=5 September 2010 | url-status=dead | df=dmy-all }}</ref><ref>{{cite news | url=http://movies.indiatimes.com/news-gossip/news/AR-Rahmans-losing-his-music-magic/articleshow/6490475.cms | work=The Times Of India | title=Archived copy | access-date=4 September 2010 | archive-url=https://web.archive.org/web/20100909033952/http://movies.indiatimes.com/news-gossip/news/AR-Rahmans-losing-his-music-magic/articleshow/6490475.cms | archive-date=9 September 2010 | url-status=dead | df=dmy-all }}</ref> Rahman was openly and downright criticized by the Organising Committee's member, including board executive member [[Vijay Kumar Malhotra]] and former sports minister Shahnawaz Hussain, who quoted that the song was nowhere near "[[Waka Waka (This Time for Africa)|Waka Waka]]", comparing it to [[Shakira]]'s [[2010 FIFA World Cup]] anthem, and that "no one in the Organising Committee likes it except perhaps [[Suresh Kalmadi]]",<ref name="TOI1">{{cite news| url=http://articles.timesofindia.indiatimes.com/2010-09-02/news-and-interviews/28265245_1_theme-song-ar-rahman-shakira-s-waka-waka | archive-url=https://web.archive.org/web/20120804061036/http://articles.timesofindia.indiatimes.com/2010-09-02/news-and-interviews/28265245_1_theme-song-ar-rahman-shakira-s-waka-waka | url-status=dead | archive-date=2012-08-04 | work=[[The Times of India]] | title=We expected better from AR Rahman! | date=2010-09-02}}</ref><ref>{{cite news| url=http://timesofindia.indiatimes.com/sports/events-tournaments/commonwealth-games/top-stories/Theme-song-for-Games-disappointing-Shahnawaz-Hussain/articleshow/6468412.cms | work=The Times Of India | title=Theme song for Games disappointing: Shahnawaz Hussain | date=2010-08-31}}</ref> whilst noted musicians from the industry also expressed their disappointment.<ref name="TOI1"/><ref>{{cite news| url=http://articles.timesofindia.indiatimes.com/2010-09-03/news-and-interviews/28244466_1_theme-song-rahman-jeeyo | archive-url=https://web.archive.org/web/20121103085632/http://articles.timesofindia.indiatimes.com/2010-09-03/news-and-interviews/28244466_1_theme-song-rahman-jeeyo | url-status=dead | archive-date=2012-11-03 | first1=Vinita | last1=Chaturvedi | work=[[The Times of India]] | title=Rahman's become overconfident | date=2010-09-03}}</ref> Reports also suggested that the committee had asked Rahman to recompose the song.<ref>{{cite news| url=http://articles.timesofindia.indiatimes.com/2010-09-01/news-and-interviews/28267132_1_theme-song-cwg-song-shakira-s-waka-waka | archive-url=https://web.archive.org/web/20121103071737/http://articles.timesofindia.indiatimes.com/2010-09-01/news-and-interviews/28267132_1_theme-song-cwg-song-shakira-s-waka-waka | url-status=dead | archive-date=2012-11-03 | first1=Chandrima | last1=Pal | work=[[The Times of India]] | title=Rahman to recompose his CWG song? | date=2010-09-01}}</ref> Later in an interview with [[NDTV]], Rahman apologized for the disappointment caused by his anthem, admitting that the track was "not up to the mark". He furthermore added, "I am sorry to have let anybody down; but I'm definitely proud of the composition".<ref>{{cite web|url=http://movies.ndtv.com/movie_story.aspx?Section=Movies&ID=ENTEN20100156777&subcatg=MOVIESINDIA&keyword=music&nid=60116&pfrom=Movies |title=Sorry CWG anthem was a disappointment, says Rahman |publisher=Movies.ndtv.com |accessdate=2011-05-26 |url-status=dead |archiveurl=https://web.archive.org/web/20101019025602/http://movies.ndtv.com/movie_story.aspx?Section=Movies&ID=ENTEN20100156777&subcatg=MOVIESINDIA&keyword=music&nid=60116&pfrom=Movies |archivedate=2010-10-19 }}</ref> In a statement published in ''[[Facebook]]'', Rahman thanked all those who gave him extremely positive and encouraging responses when the original song released.<ref>{{cite web|url=https://www.facebook.com/notes/ar-rahman/cwg-a-hit-triumph-gratitude/111363098926738|title=CWG, a hit - Triumph & Gratitude|website=www.facebook.com}}</ref>

It still managed to set a new record within two hours of its release, mainly due to the high anticipation by fans. In that time-frame it became one of the most searched for songs on the Internet with more than 7,000 downloads.<ref>{{cite web|title=Rahman makes a new record|publisher=Indiaglitz|accessdate=2010-08-30|url=http://www.indiaglitz.com/channels/hindi/article/59716.html}}</ref>

Following the criticism, a shorter and tweaked version of the song was released along with the video on 23 September. The shorter version, however, was met with positive responses and was cited to be peppier and more apt as a sporting anthem,<ref name="short">{{cite web|author=Karthik |url=http://itwofs.com/milliblog/2010/09/25/the-return-of-the-commonwealth-games-theme-song/ |title=The Return of The CommonWealth Games Theme song! by Milliblog! |publisher=Itwofs.com |date=2010-09-25 |accessdate=2011-05-26}}</ref><ref name="short2">{{cite web |author=Entertainment |url=http://entertainment.in.msn.com/bollywood/article.aspx?cp-documentid=4392977 |title=CWG anthem now peppier, shorter, tighter: Prasoon Joshi - Bollywood - Entertainment - News - Articles - MSN India |publisher=Entertainment.in.msn.com |date=2010-09-17 |accessdate=2011-05-26 |archive-url=https://web.archive.org/web/20100920184717/http://entertainment.in.msn.com/bollywood/article.aspx?cp-documentid=4392977 |archive-date=20 September 2010 |url-status=dead }}</ref> hence replacing the original version as the official anthem.<ref>{{cite news| url=http://timesofindia.indiatimes.com/sports/events-tournaments/commonwealth-games/top-stories/CWG-theme-song-tweaked-to-be-peppier-gets-GoM-nod/articleshow/6567106.cms | work=The Times Of India | title=CWG theme song tweaked, to be peppier; gets GoM nod | date=2010-09-17}}</ref> The music video, directed by [[Bharat Bala]] featured Rahman himself.

==Music video==
A 2.08 minutes long music video was released on 23 September, and was directed and produced by [[Bharat Bala]]. Feroz Khan was the choreographer, Varun Bahl the designer and Vijayta Kumar the stylist. The music video featured [[A. R. Rahman]], [[Milkha Singh]], [[Saina Nehwal]] and [[Samresh Jung]].

==Live performances==
A. R. Rahman performed the track for the first time at the release function of the song on 28 August 2010 at the [[Kingdom of Dreams]] amphitheatre in [[Gurgaon, Haryana]]. Rahman took 5 minutes to sing the song, which was live telecasted on [[NDTV]] and several websites. The performance was preceded by colourful dances, including for the song ''[[Jai Ho (song)|Jai ho]]'' by Rahman. Rahman's rendering was accompanied by dance performances by [[Hussain Kuwajerwala]], Gauhar Khan and Kashmira Irani, on the theme of [[Zangoora The Gypsy Prince|Zangoora - The Gypsy Prince]]. Choreographed by renowned dance director [[Shiamak Dawar]], the performance started with Hussain descending from the top of the stage clasped in an eagle’s clutches. Rahman also performed the song live in the opening ceremony of the XIX commonwealth games 2010 New Delhi on 3 October.<ref name="Zee News"/>\ref>{{cite web|title=Music maestro AR Rahman launches Delhi 2010's theme song |publisher=CWG Official|accessdate=2010-08-28|url=http://www.cwgdelhi2010.org/?q=node/1658}}</ref>

==References==
{{Reflist|2}}

{{authority control}}

[[Category:2010 songs]]
[[Category:Indian songs]]
[[Category:Songs with music by A. R. Rahman]]
[[Category:Official championship anthems]]
[[Category:Hindi songs]]
[[Category:2010 Commonwealth Games]]