Amrutanjan Healthcare Limited is an Indian pharmaceutical company headquartered in Chennai, Tamil Nadu, India. It is established by Kasinadhuni Nageswara Rao in Bombay (now Mumbai) in 1893.
History
Amrutanjan was established as a patent medicine business in Bombay (now Mumbai)[1][2] in 1893 by K. Nageswara Rao Pantulu who was a journalist, social reformer and freedom fighter.[3][4][5] The headquarters were shifted to Madras (now Chennai) in 1914.[1][2][5]
Products
Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur.[6] In 2004, the company launched herbal mouth-fresheners under the brand name "Affair".[7]
The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations.[8]
In May 2011 Amrutanjan diversified into foods, buying out Siva's Soft Drink Pvt Ltd, a Chennai-based company which sells fruit juices under the Fruitnik brand. It has relatively paid out Rs.260 Million for the acquisition.[9]
Amrutanjan balm
In 1936, Amrutanjan became a public limited company with the name Amrutanjan Limited.[1][10] Kasinathuni Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts.[4]
On 13 November 2007, the company changed its name from Amrutanjan Limited to Amrutanjan Healthcare Limited and has ever since been known by that name.[11]
On 4 July 2002, Amrutanjan Healthcare entered the U.S. market.[12] As of 2014, it is headed by Sambhu Prasad, the grandson of Nageshwara Rao.
References
- ↑ 1.0 1.1 1.2 Profile of Amrutanjan Healthcare Limited. Amrutanjan Healthcare Limited.
- ↑ 2.0 2.1 Gods in the Bazaar: The Economies of Indian Calendar Art{{#if:Jain|, Jain}. Duke University Press(2007)
- ↑ Madras Rediscovered, Pg 206
- ↑ 4.0 4.1 Music and Orientalism in the British Empire, 1780s–1940s: Portrayal of the East{{#if:Clayton|, Clayton}. Ashgate Publishing Ltd.(2007)
- ↑ 5.0 5.1 Southern India: Its History, People, Commerce, and Industrial Resources{{#if:Playne|, Playne}(1914)
- ↑ Amrutanjan launches Diakyur. Express Pharma Online(13 June 2002). Retrieved 2008-10-21.
- ↑ Amrutanjan's Affair with mouth fresheners. The Hindu Business Line(28 September 2004). Retrieved 2008-10-21.
- ↑ Amrutanjan Infotech's call centre to go online shortly. The Hindu(2 July 2001). Retrieved 24 September 2018.
- ↑ Amrutanjan buys Siva’s Fruitnik fruit juice for Rs 26 cr(3 March 2011).
- ↑ The History of Indian Business: A Complete Account of Trade Exchanges from 3000 B.C. to the Present Day{{#if:Agarwala|, Agarwala}. Vikas(1985)
- ↑ Amrutanjan becomes Amrutanjan Health. The Hindu(13 November 2007). Retrieved 2008-10-21.
- ↑ Amrutanjan set to enter US market. The Tribune(5 July 2002). Retrieved 2008-10-21.
Bibliography
- Madras Rediscovered{{#if:Muthiah|, Muthiah}. East West Books (Madras) Pvt Ltd(2004). ISBN 81-88661-24-4