Art Deco Mumbai

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Art Deco Mumbai (ADMT) is a public charitable trust that is actively involved in spreading awareness about Mumbai's Art Deco heritage since May 2016.[1][2] It is a digital initiative that uses social media (Instagram, Facebook, Twitter) and a website to showcase the built heritage.[3] The website is the only repository of information on Art Deco in Mumbai in the public domain.[4][5][6]

Since April 2018, Art Deco Mumbai Trust is a member of the International Coalition of Art Deco Societies (ICADS).[7][8][9] This membership has enabled the institution to forge partnerships that have fostered knowledge sharing, cultural and educational exchange at a global level.[10]

The organisation (ADMT) believes that documentation is a crucial step towards enabling conservation and that transferring heritage from one generation to another is imperative.[11] They aim to bring Art Deco heritage into Mumbai's mainstream dialogue on heritage and empower the different stakeholders to make conscious decisions.[12][13][14][15]

Since its inception, ADMT has undertaken the documentation of art deco heritage in various neighbourhoods within Greater Mumbai.[16][17][18] Through their documentation initiative, they have catalogued numerous Deco buildings in socio-culturally diverse neighbourhoods like Churchgate, Marine Drive, Mohammed Ali Road, Shivaji Park, Matunga, Chembur, and Bandra, among others.[5][19] Their research initiative focuses on disseminating studies that explore social, cultural and political themes around Art Deco buildings in Mumbai, especially building work conceived by first-generation Indian architects in collaboration with homegrown contractors and independent artists.[20][21][22]

As part of its outreach initiatives, the organisation engages with different educational and cultural institutions of local and global relevance to spread awareness among the youth about this 20th-century heritage.[23][24][25][26] They also host public lectures that enable city residents to broaden their understanding of Mumbai's Art Deco movement.[27][28][29][30][12]

From October 2017 to January 2018, the organisation was commissioned by Mumbai Mirror, a single edition local newspaper, to author a weekly column "Have a Decco" aimed at exploring the relationship of the city with the architectural style (Art Deco) across neighbourhoods.[31]

On the occasion of International Day for Monuments and Sites 2020, Art Deco Mumbai came online on Google Arts & Culture platform through a new partnership between Google and the Trust.[32][33] This collaboration gives both institutions a unique opportunity to sensitise, showcase, and share Mumbai’s architectural treasures with everyone in the world.[34]

For over a decade, trustees of ADMT have led stakeholder representation in the preparation of the UNESCO Nomination of "The Victorian Gothic and Art Deco Ensembles of Mumbai" successfully inscribed as a World Heritage Site on 30 June 2018.[35][36][37] This nomination aims to safeguard a total of 94 buildings of which 76 are Art Deco.[38][39] The organisation has incorporated hashtags #WHSOval and #WHSMarineDrive in their website inventory to ease search related to these Art Deco buildings.[40] Art Deco Mumbai Trust has also designed a pocket-sized map of the UNESCO World Heritage Site that celebrates the architectural legacy of the city in a visually engaging and informative manner.[41][42][43] Additionally, ADMT, along with the other stakeholders of Federation of Residents Trusts have produced a short film that spreads awareness about the World Heritage Site and the unique relationship these spaces share with the citizens of Mumbai.[44][45]

References

  1. ↑ Heritage hunting with Mumbai Art Deco. livemint.com(2017-07-07). Retrieved 2018-01-10.
  2. ↑ Deco Dreams. JetWings International.
  3. ↑ City’s art deco-ding now just a click away – Mumbai Mirror -. Mumbai Mirror. Retrieved 2018-01-10.
  4. ↑ A Digital Diary of Mumbai’s Art Deco. NatGeoTraveller. Retrieved 2018-07-24.
  5. ↑ 5.0 5.1 Discovering Mumbai's Art Deco Treasures. The New York Times(21 October 2019). Retrieved 25 June 2020.
  6. ↑ An Ode to Heritage. Times Property(24 November 2018). Retrieved 25 June 2020.
  7. ↑ City's Art Deco gets global stamp. Mid-Day(4 May 2018). Retrieved 25 June 2020.
  8. ↑ Mumbai Mirrored – Dreaming a modern city. Mumbai Mirror(2 October 2019). Retrieved 25 June 2020.
  9. ↑ Art Deco Mumbai – International Coalition of Art Deco Societies. www.icads.info. Retrieved 2018-07-24.
  10. ↑ Mumbai: Art Deco Jewel of India Video Event. ArtDeco.org. Retrieved 2020-10-21.
  11. ↑ The battle to save Mumbai's art deco buildings. BBC News(2017-06-22). Retrieved 2018-01-10.
  12. ↑ 12.0 12.1 Chronicling Mumbai's Art Deco Architecture. Live History India. Retrieved 25 June 2020.
  13. ↑ An Eyeful of Mumbai Art Deco. CityLab. Retrieved 2018-01-10.
  14. ↑ Armchair Deco Tour of the Subcontinent. Sunday Mid-Day(21 June 2020). Retrieved 25 June 2020.
  15. ↑ Deco Dekho – Bombay Deco and its Elements. Art Deco Mumbai Trust. Retrieved 21 October 2020.
  16. ↑ Mumbai has the world’s second-largest collection of Art Deco buildings but no one notices them. Quartz. Retrieved 2018-01-10.
  17. ↑ Photo Documentation of Mumbai's Deco – Art Deco. Art Deco Mumbai Trust. Retrieved 25 June 2020.
  18. ↑ Facades from the past. The Economic Times Magazine. Retrieved 25 June 2020.
  19. ↑ Inventory | Art Deco Mumbai. Art Deco Mumbai Trust. Retrieved 25 June 2020.
  20. ↑ Architects and firms that shaped Mumbai's World Heritage Site. Art Deco Mumbai Trust. Retrieved 25 June 2020.
  21. ↑ Art Deco's forgotten hero. Mid-Day. Retrieved 25 June 2020.
  22. ↑ Carving the Legacy: N. G. Pansare, his life and works. Art Deco Mumbai Trust. Retrieved 25 June 2020.
  23. ↑ Youth Outreach Programme – Art Deco. www.artdecomumbai.com. Retrieved 2018-07-24.
  24. ↑ Decoding Art Deco: Revisiting Modernity. Avid Learning. Retrieved 25 June 2020.
  25. ↑ Deco Detective at School. Art Deco Mumbai Trust. Retrieved 25 June 2020.
  26. ↑ Art Deco Mumbai. www.facebook.com. Retrieved 2018-07-24.
  27. ↑ Art History Professor Dr Fredo Rivera Talks About Art Deco in Mumbai. Mid-Day(8 June 2018). Retrieved 25 June 2020.
  28. ↑ Talk of the Town. Mumbai Mirror(14 January 2020). Retrieved 25 June 2020.
  29. ↑ Picture Abhi Baaki Hai. Mid-Day(20 January 2020). Retrieved 25 June 2020.
  30. ↑ India's Single Screen Cinemas: Reimagined and Repurposed. Art Deco Mumbai Trust. Retrieved 25 June 2020.
  31. ↑ Art Deco: the style that heralded a new future. Mumbai Mirror(30 October 2017). Retrieved 24 July 2018.
  32. ↑ Partner | Art Deco Mumbai. Google Arts & Culture. Retrieved 25 June 2020.
  33. ↑ Four for Deco. Mid-Day(14 May 2020). Retrieved 25 June 2020.
  34. ↑ Mumbai's Art Deco gems online on Google Arts & Culture. Art Deco Mumbai Trust. Retrieved 25 June 2020.
  35. ↑ Four sites added to UNESCO’s World Heritage List, Centre, UNESCO World Heritage. whc.unesco.org. Retrieved 2018-07-24.
  36. ↑ Mumbai: Victorian Gothic Art Deco buildings bag city s 3rd World Heritage tag. mid-day(2018-07-01). Retrieved 2018-07-24.
  37. ↑ Mumbai's Victorian and Art Deco Ensembles inscribed as UNESCO World Heritage Site – Times of India. The Times of India. Retrieved 2018-07-24.
  38. ↑ List of Buildings, Architectural Styles & Maps of the UNESCO Precinct – Art Deco. www.artdecomumbai.com. Retrieved 2018-07-24.
  39. ↑ Victorian Gothic and Art Deco Ensembles of Mumbai, Centre, UNESCO World Heritage. whc.unesco.org. Retrieved 2018-07-24.
  40. ↑ Research | Art Deco. www.artdecomumbai.com. Retrieved 2018-07-24.
  41. ↑ Mapping Mumbai's Marvels. India Today(4 November 2019). Retrieved 25 June 2020.
  42. ↑ Putting Mumbai On The Map. Mid-Day(12 October 2019). Retrieved 25 June 2020.
  43. ↑ Map of the UNESCO World Heritage Site. Art Deco Mumbai Trust. Retrieved 25 June 2020.
  44. ↑ Short Film on the Victorian Gothic and Art Deco Ensembles of Mumbai, World Heritage Site. YouTube(25 January 2020). Retrieved 25 June 2020.
  45. ↑ Victorian Gothic and Art Deco Ensembles of Mumbai, World Heritage Site. YouTube(13 October 2019). Retrieved 25 June 2020.
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