Cibaca is an oral hygiene brand in India. Originally owned by Ciba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994.[1] After the acquisition, Colgate relaunched the brand as Colgate Cibaca to indicate the change of ownership.[2] The brand is strong in rural India, where it sells in high volumes.[3]
See also
References
- ↑ Marketing Management: Text & Cases{{#if:Chandrasekar|, Chandrasekar}. Tata McGraw-Hill Education. ISBN 0071067736
- ↑ Rural Marketing: Indian Perspective{{#if:Kumar Singh|, Kumar Singh}. New Age International(2007). ISBN 8122416837
- ↑ Colgate squeezing for more freshness gains. Daily News and Analysis(26 March 2007).