Created by ReinaSligo4
Last edited April 6, 2026


Faisal Farooqui
Born
1976 or 1977
Mumbai, Maharashtra


Occupation
Businessman
Investor
Founder & CEO of Mouthshut.com



Faisal Farooqui is an Indian technology entrepreneur, investor, and digital rights activist. He is the founder and CEO of MouthShut.com, a consumer review and ratings platform established in 2000.[1][2] Known for building early large-scale systems for user-generated content in India, his work emphasizes data privacy, encryption, and scalable infrastructure. He co-founded Zarca Interactive, the parent company of Sogolytics and K12Insight[3] and was an early investor in the agritech platform DeHaat.[4]

Farooqui was a lead petitioner in the 2015 Supreme Court of India case that resulted in the striking down of Section 66A of the Information Technology Act.[5][3] In 2022, he authored In the Shadow of a Legend: Dilip Kumar, a memoir detailing his decades-long relationship with the actor.[6]

Early life and education

Faisal Farooqui was born in Mumbai, India, as the youngest of ten children to Idris Farooqui and Tahera Farooqui.[7] His father, originally a farmer, came from a land-owning family whose ancestors had rebelled against British colonial rule in 1857. He later established bakeries in Mumbai, expanding the traditional joint family business.[8][9] Farooqui attended St. Stanislaus High School in Bandra and completed his higher secondary education at Jai Hind College, Mumbai.[10] He later moved to the United States, where he earned a Bachelor's degree in Information Systems and Finance from the State University of New York at Binghamton.[8][7]

During his time at university, he was elected to the Faculty Senate Committee and student government, and served as technology editor of the campus newspaper, Pipe Dream.[7] Farooqui developed an interest in computing during his school years. In 1988, he encountered a computerized railway reservation system at Mumbai's Chhatrapati Shivaji Maharaj Terminus, which encouraged him to explore programming. He began experimenting with BASIC on a Casio SF-3500 digital diary, later gained access to an IBM-compatible PC at school, and worked with database tools such as dBASE IV while developing a system to manage surgical records for a family member. He worked on MS-DOS and Unix environments and learned COBOL and other early programming languages.[7][8][11]

Career

Farooqui began his career as a telecommunications consultant at American Management Systems in the U.S.[10] In 2000, he returned to India to found MouthShut.com with approximately ₹1.2 million in seed capital.[1] To manage costs during the dot-com downturn, the company avoided venture capital and used non-traditional marketing, such as advertising on auto-rickshaws. In 2001, he introduced the Dial-the-CEO feature on the platform that allowed users to connect directly with the company CEO. Similar consumer-engagement models were later adopted by other businesses.[12]

In 2007, Farooqui launched Dekhona.com, a localized video platform. The standalone service was later discontinued due to operational costs, and its underlying technology was integrated into MouthShut to support video-based reviews. In 2011, he beta-launched Dealface.com, an SMS-based coupon service for local businesses,[13] which was subsequently merged into MouthShut.[14]

Auto rickshaw advertising

Farooqui is often credited with pioneering of auto-rickshaw advertising in India.[15][16] Starting in 2001, he negotiated directly with drivers to paint the MouthShut.com URL on vehicle hoods as a low-cost alternative to traditional media.[17][18] The campaign expanded from Mumbai to Bangalore and Delhi in 2006.[19] According to the Hindustan Times, the visibility of these ads contributed to the wider adoption of transit media by larger Indian corporations by 2007.[18]

Other ventures

In 2003, Farooqui co-founded Zarca Interactive with his brothers, Suhail and Hamid. The company provided enterprise feedback and customer-experience solutions. Its products and operations later expanded through subsidieries Sogolytics and K12Insight, where Farooqui serves as a board member.[3]

Farooqui has been active in public policy discussions regarding digital rights and intermediary liability in India.

Section 66A and IT Rules

In 2013, Farooqui and MouthShut.com filed a writ petition under Article 32 of the Constitution of India challenging provisions of the Information Technology (Intermediary Guidelines) Rules, 2011.[20] The petition argued that the rules required intermediaries to assess the legality of user-generated content without judicial oversight, which, according to the petitioners, led to excessive content removal.[21] The filing cited multiple takedown requests and legal notices received by the platform, including claims from private entities seeking the removal of negative reviews.[22]

The petition was heard alongside other challenges to Section 66A of the Information Technology Act.[23] In March 2015, the Supreme Court of India struck down Section 66A as unconstitutional, holding that it violated the right to freedom of speech and expression under Article 19(1)(a).[24] The court also clarified the conditions under which intermediaries are required to remove online content, limiting such obligations to cases involving court orders or government notifications.[1]

Net Neutrality and IST Reform

During the 2015 national debate on net neutrality, Farooqui publicly supported the principle of non-discriminatory data access. He has also been associated with Project MoreSunlight,[25] which advocates advancing Indian Standard Time by 30 minutes to GMT +06:00 to improve energy efficiency.[26][27]

Community initiatives

In 2017, Farooqui co-founded the Save Joggers Park campaign, which opposed the redevelopment of a public green space in Bandra, Mumbai. He has also served as visiting faculty at institutions including the Indian Institute of Management Ahmedabad and Jamia Millia Islamia.[28]

Association with Dilip Kumar

Farooqui maintained a long-standing friendship with the actor Dilip Kumar, originating from decades-long association between their families.[29] He managed the actor's official social-media presence, including his Twitter handle launched in 2011, and has served as a spokesperson for the family. Farooqui has described Kumar as a mentor and father figure.[30][29][31][32] In 2022, he published a memoir about the actor titled In the Shadow of a Legend: Dilip Kumar, which focuses on the actor's private life and personal principles.[33]

Controversies

Pune-based Kumar builders sent a legal notice to Faisal and MouthShut.com and demanded Rs.2000 crore damages for fake reviews appearing on MouthShut.com about them.[34][1]

Institute of Management and Technical Studies sent a legal notice to Faisal for fake review post on his website MouthShut about the institute.[35] It alleged that the reviews were intended to bring the institute's reliability down.[36]

IT Act/Section 66A

Faisal was among the lead petitioners who challenged the sections of IT Act section 66 A through a petition in the Supreme Court of India in 2013.[23] In 2015, the court struck down 66A, holding it unconstitutional and diluting many other sections.[22][24][21]

Faisal's firm MouthShut has received 790 takedown notices, 240 legal notices, and 11 court cases against it.[37][38] Hence, Farooqui and Mouthshut.com decided to challenge these notices by petitioning the Supreme Court of India to read down the Intermediary Guidelines Rules 2011.[39][40][41]

In 2014, Beam Fiber, an ISP in Hyderabad and Bangalore blocked access to Mouthshut.com.[42] Farooqui challenged this illegal block and Beam Fiber later unblocked its access with an apology.[43]

Board membership

Philanthropy

Farooqui is a founding trustee of the Tahera & Idris Farooqui Foundation, a family-run charitable organization. The foundation's initiatives focus on education, healthcare, and rural development. During the COVID-19 pandemic in India, the foundation distributed medical supplies and essential goods to underserved communities.[28]

Awards and honors

References

  1. 1.0 1.1 1.2 1.3 Newsmaker: Faisal Farooqui. Business Standard(2015-03-26). Retrieved 2021-09-24.
  2. Food above all! Not just meetings, Mouthshut's Faisal Farooqui pitches in at the office canteen too. The Economic Times(2017-03-01). Retrieved 2025-12-26.
  3. 3.0 3.1 3.2 Minimising Legal Risks of Online Intermediaries while Protecting User Rights — The Centre for Internet and Society. Centre for Internet and Society (India). Retrieved 2022-09-24.
  4. Omnivore, AgFunder invest in agri-tech startup DeHaat. VCCircle. Retrieved 2025-12-26.
  5. Section 66A of IT Act: We took up battle, big guys didn't, says MouthShut founder Faisal Farooqui. The Economic Times. Retrieved 2022-09-24.
  6. Faisal Farooqui on his new Dilip Kumar memoir: I wanted people to know the man behind the legend - CNBC TV18. CNBCTV18(2022-08-22). Retrieved 2025-12-26.
  7. 7.0 7.1 7.2 7.3 Alumnus credits Binghamton for inspiring his award-winning review website. Alumni Connect- Binghamton University(September 2014). Retrieved 17 April 2020.
  8. 8.0 8.1 8.2 'Work for the sake of passion, not a paycheck'. www.rediff.com. Retrieved 2025-12-26.
  9. Brun pav to berry pulao: Iran’s mark on Mumbai’s foodscape. The Times of India. Retrieved 2026-04-06.
  10. 10.0 10.1 Swades, the dotcom way, Naik, Sushma. Express Computer(3 October 2009). Retrieved 16 April 2020.
  11. How early exposure to computing influenced an Indian Internet entrepreneur. The Financial Express(2025-12-18). Retrieved 2025-12-26.
  12. Ice people: Faisal Farooqui. Business Standard India(2005-04-20). Retrieved 2022-03-22.
  13. Mouthshut.com launches Dealface.com. Moneylife(11 May 2011). Retrieved 2022-03-22.
  14. Mouthshut.com: Building funds via feedback. The Economic Times(19 December 2011). Retrieved 2022-03-22.
  15. 'Work for the sake of passion, not a paycheck', Vahanvaty, Insiyah. Rediff. Retrieved 2026-02-07.
  16. Chunnu, Munnu left out as autos load dotcom ads. The Economic Times(2007-03-23). Retrieved 2026-02-07.
  17. Chunnu, Munnu left out as autos load dotcom ads. The Economic Times. Retrieved 2022-09-24.
  18. 18.0 18.1 Your ad is on auto-pilot. Hindustan Times(2006-12-15). Retrieved 2026-02-07.
  19. Dotcoms discover a new marketing vehicle, Seetha. DNA India. Retrieved 2022-09-24.
  20. We believe that a consumer's review is sacrosanct: MouthShut.com. Business Today(2014-03-11). Retrieved 2022-09-24.
  21. 21.0 21.1 SC strikes down 'draconian' Section 66A. The Hindu(2015-03-24). Retrieved 2022-03-22.
  22. 22.0 22.1 Section 66A of IT Act: We took up battle, big guys didn't, says MouthShut founder Faisal Farooqui. The Economic Times(25 March 2015). Retrieved 2022-03-22.
  23. 23.0 23.1 Section 66A of IT Act: Entire digital ecosystem will take off from here, says MouthShut founder Faisal Farooqui, Tiwary, Avinash. The Financial Express(25 March 2015). Retrieved 2022-03-22.
  24. 24.0 24.1 Section 66A of the IT Act is dead; punish the police who still use it, Balaji, Indira. The Federal(2021-08-05). Retrieved 2022-03-22.
  25. Net neutrality: Wary of the DoT matrix - Tele-Talk by Faisal Farooqui | ET Telecom, www.ETTelecom.com. ETTelecom.com. Retrieved 2021-08-13.
  26. Internet users represent new India with aspirations – and they want net neutrality: Faisal I Farooqui. Times of India Blog(2015-05-11). Retrieved 2021-09-24.
  27. Nine Indian startup CEOs write to TRAI against zero-rating platforms(30 December 2015).
  28. 28.0 28.1 How a Foundation Helped 1,000 Mumbai Families in 2020 — And Why It Still Matters, Attri, M.. ABP Live(2025-12-06). Retrieved 2025-12-26.
  29. 29.0 29.1 Saira Banu was under stress after Dilip Kumar's death, spokesperson Faisal Farooqui says. The Indian Express(2021-09-02). Retrieved 2022-03-22.
  30. Dilip Kumar admitted to hospital. The Times of India(8 October 2018). Retrieved 2022-03-22.
  31. Dilip Kumar Death: Who is Faisal Farooqui who used to give information related to Dilip Kumar's health every moment, know what is the relationship with the actor. News NCR(2021-07-07). Retrieved 2022-03-22.
  32. Dilip Kumar Social Media : कौन हैं फैसल फारूकी जो हर पल देते थे दिलीप कुमार की हेल्थ से जुड़ी जानकारी, जानिए क्या है एक्टर से रिश्ता. TV9 Bharatvarsh(2021-07-07). Retrieved 2022-03-22.
  33. 'Yusuf sahab would often tell me about his fear of Dilip Kumar'. The Indian Express(2022-08-23). Retrieved 2022-09-24.
  34. The Irony of a Name, Kelkar, Suhit. Open The Magazine(2013-06-13). Retrieved 2022-03-24.
  35. Louder please, Rakshit, Angshumitra C.. Fortune India(2014-03-05). Retrieved 2026-02-07.
  36. IMTS Institute send a Legal notice MouthShut.com for Fake Review. imtsinstitute. Retrieved 2022-03-22.
  37. This Supreme Court petition could be a big step in the fight for Internet democracy in India, Datta, Saurav. Scroll.in(18 September 2014). Retrieved 2022-03-22.
  38. Newsmaker: Faisal Farooqui. Business Standard(2015-03-26). Retrieved 2021-09-24.
  39. SC seeks govt reply on PIL challenging powers of IT Act, Sen, Shreeja. mint(2014-08-30). Retrieved 2022-03-24.
  40. MouthShut Challenges IT Rules In The Supreme Court Of India, Pahwa, Nikhil. MediaNama(2013-04-29). Retrieved 2022-03-24.
  41. Section 66A of IT Act: Entire digital ecosystem will take off from here, says MouthShut founder Faisal Farooqui, Tiwary, Avinash. The Financial Express(25 March 2015). Retrieved 2022-03-22.
  42. Update: Mouthshut Blocked By Beam Fibre; Issue Escalated To TRAI And DoT, Balanarayan, N. T.. MediaNama(2014-02-04). Retrieved 2022-03-24.
  43. Mouthshut finally unblocked, will consider legal action against ISP - Exchange4media. exchange4media(6 February 2014). Retrieved 2022-03-24.
  44. Indian civil society to WhatsApp, Facebook: Ask users before they are added to group chats. Moneycontrol. Retrieved 2022-09-24.
  45. Governing Body | SFLC.in. sflc.in. Retrieved 2022-09-24.
  46. Shifting India's Time-Zone By 30 Minutes Will Have Economic, Social, Health And Environmental Benefits: Faisal Farooqui, Kanti, Anurit. BW Businessworld. Retrieved 2022-09-24.
  47. Former IIT Bombay team members start angel network. Business Standard India(2013-11-11). Retrieved 2022-09-24.
  48. TEDxSIUHinjewadi | TED. www.ted.com. Retrieved 2022-03-22.
  49. The First Class of the Indian Startups: The Unsung Heroes. www.startupguru.co. Retrieved 2020-07-11.
  50. Kalam Ko Salam: BJP Minority Front launches ‘Dr Kalam Startup Award’ to honour former President’s legacy. Rising Kashmir(2024-08-14). Retrieved 2025-12-25.
  51. Manthan Awards announced in 14 categories. afaqs!. Retrieved 2021-09-24.

Bibliography

  • Dilip Kumar : In the Shadow of a Legend (A Biography){{#if:Farooqui|, Farooqui}. Om Books International(2022). ISBN 978-9392834660