Filmfare

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Template:Infobox magazine Filmfare is an Indian English-language fortnightly magazine published by Worldwide Media. Acknowledged as one of India's most popular entertainment magazines, it publishes pieces involving news, interviews, photos, videos, reviews, events, and style. The magazine also annually gives the Filmfare Awards, the Filmfare Awards South, the Filmfare Awards East, the Filmfare Marathi Awards, the Filmfare Awards Punjabi, the Filmfare OTT Awards, the Filmfare Short Film Awards, and the Filmfare Style & Glamour Awards.

After the businessman Ramkrishna Dalmia (1893–1978) of Dalmia Group purchased Bennett, Coleman and Company Limited (BCCL) in 1946, J. C. Jain from Bharat Insurance Company was employed to help him in running the company in 1950. In this period, Jain conceived the idea of Filmfare at the actress Kamini Kaushal's house. The magazine was launched by the industrialist Sahu Shanti Prasad Jain alongside his wife Rama in Bombay on 7 March 1952. Its circulation started to decline in the early 1990s and to handle these problems, Filmfare started special monthly editions for Telugu, Tamil, and Malayalam cinema. In 2004, BCCL (who previously published the magazine) established a subsidiary, Worldwide Media, for publishing its future issues.

History

Establishment (1946–1952)

A 7 March 1952-dated cover of Filmfare featuring Kamini Kaushal
The cover of the first issue of Filmfare, featuring Kamini Kaushal, in whose house Jain conceived the magazine's idea.[1]

Ramkrishna Dalmia (1893–1978)Template:Sfn was born in Chirawa into a Marwari family. He had a brother, Jaidayal Dalmia, with whom he established Dalmia Group in the 1930s. In 1946, on the threshold of the independence of India from the United Kingdom, Ramkrishna Dalmia purchased Bennett, Coleman and Company Limited (BCCL) for Template:INRConvert. According to Sangita P. Menon Malhan's The TOI Story (2013), the attempt was did by him solely because he wanted to establish newspapers that could help him to "serve India effectively".Template:Sfn While Dalmia was searching for a person to help him to run it, J. C. Jain, a former employee of Bharat Insurance Company, saw the opportunity and took it in March 1950; he became the company's general manager until 1963.[2]

During his term-of-office, Jain started the publication of Filmfare as a fortnightly magazine on 7 March 1952 to "build awareness about filmmaking and films".Template:Sfnm[3] It was launched by Sahu Shanti Prasad Jain and his wife Rama in Bombay,Template:Sfn distributed by The Times of India newspaper,Template:Sfn and promoted with the taglines, "Another name for 'CredibilityTemplate:'" and "The first serious effort in film journalism in India".Template:Sfnm It contains short biography of rising actors at the time, film reviews, and a number of columns, including "The Fortnight in Films" and "Filmfacts".[4] Published two months after the 1st International Film Festival of India, Neepa Majumdar (in her 2012 book Global Neorealism: The Transnational History of a Film Style) wrote that the magazine "saw the festival as an opportunity for Indian film [actors] to be exposed to quality films" and established themselves as leading actors.Template:Sfn In the first issue, a manifesto was declared:

It is from this dual standpoint of its industry and its patrons, whom comprise the vast audience of movie fans, that Filmfare is primarily designed. This magazine represents the first serious effort in film journalism in India. It is a movie magazine—with a difference. The difference lies in our realisation that the film as a composite art medium calls for serious study and constructive criticism and appreciation from the industry as also from the public.[4]

The Filmfare Awards (1953–2001)

File:Filmfare April 1954.jpg
The cover of the 2 April 1954 issue of Filmfare, published a month after the 1st Filmfare Awards was held.

In the next year, Filmfare instituted the Filmfare Awards (previously Clare Awards, named after Clare Mendonça).Template:Sfn[5] Modelled after the Academy Awards, the winners were voted by a total of 20,000 of the magazine's readers.Template:Sfn[6] The first iteration's ceremony took place at Metro Cinema in Bombay on 21 March 1954, and only five categories without nominations were presented: Best Film, Best Director, Best Actor, Best Actress, and Best Music Director.[7] The award has been considered one of the oldest and most prominent film awards in India;[8] Business Line called it "one such coveted award".[9]

In 1957, Filmfare published the "Self-portraits" series, where several well-known actors at the time, including Ashok Kumar, Dev Anand, Dilip Kumar, Meena Kumari, Nargis, Nutan and Raj Kapoor, were invited and accepted to explain themselves and their life experiences.Template:Sfn The magazine faced controversy after the actress Sharmila Tagore did a shot with her photographer Dhiren Chawda with only wearing a two-piece floral bikini for its 19 August 1966 issue. The first time for an Indian celebrity to pose with only a bikini for a magazine cover, she revealed that it was her personal choice but later admitted she had "no idea" why she wanted to.[10] In association with United Producers (a group formed by G. P. Sippy, Shakti Samanta and B. R. Chopra), Filmfare organised the United Producers-Filmfare Talent Contest (also known as the All India Talent Contest)Template:Efn in 1965.Template:Sfn

In the 1970s, Rauf Ahmed worked as the editor of the magazine, replacing B. K. Karanjia who had filled the position for 18 years.Template:Efn Talking to Daily News and Analysis in 2015, Ahmed spoke of how the magazine was nearly collapsed at the time due to no gossip columns were written by its journalist.[11] Following his quit, Bikram Singh (the actor K. N. Singh's brother)[12] was hired for the position until the early of the next decade.[13][14] Pritish Nandy replaced him in 1984; the first issue he edited was published in July that year, titled "Unquestionably No. 1", which features the actress Sridevi on the cover.[15][16] The circulation of Filmfare dropped in the early 1990s, prompting the publisher to attach free consumer products (such as soaps or shampoo sachets) to the magazine. Additionally, special monthly editions with a few pages dedicated to Malayalam, Tamil and Telugu cinema were begun and, as reported by The Quint in 2019, becoming commercial successes. Khalid Mohamed was appointed as the new editor in 1993.[17]

Ownership change (2002–present)

In 2002, following Mohamed's nine-year tenure, Shashi Baliga replaced him as FilmfareTemplate:'s editor; in an article published in Business Line, she described the occupation as "an opportunity that came unsought".[18] BCCL announced their joint venture with the BBC Worldwide, a company named Worldwide Media, on 1 December 2004; the new company later published the future issues of the magazine.[19][20] In 2006, Jitesh Pillai was appointed as the new editor.[21] Filmfare launched the Filmfare Awards East in 2014,[22] the Filmfare Style & Glamour Awards and Filmfare Marathi Awards in 2015,[23][24] the Filmfare Short Film Awards in 2016,[25] the Filmfare Awards Punjabi in 2017,[26] and the Filmfare OTT Awards in 2020.[27] Template:As of, the magazine was published by Joji Varghese under The Times Group's subsidiary Worldwide Media and Pillai served as the editor.[28]

Reception

Filmfare covers news, interviews, photos, videos, reviews, events, and style.[29] It is considered one of the most popular and reputable magazine in India;[30] The Illustrated Weekly of India referred to the magazine as "decorous",[31] and British magazine The Spectator praised it for "[providing] a good example of how the mainstream media marginalizes certain films as 'sleazeTemplate:'".[32] According to a 2004 article by The Economic Times, the magazine's monthly print circulation was 147,000. In 2008, the cinema and cultural analysis professor Rachel Dwyer estimated that it was 200,000.Template:Sfn In a survey conducted by the Indian Readership Survey, the circulation of the magazine was 276,000 in 2013 and 342,000 in 2014.[33]

See also

Notes

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References

  1. ↑ Template:Cite AV media
  2. ↑ Template:Cite magazine
  3. ↑ Film Journalism in India, Chatterjee, Mrinal. Kerala Media Academy(May 2012). Retrieved 9 April 2021.
  4. ↑ 4.0 4.1 Template:Cite magazine
  5. ↑ Tollywood's tryst with Black Lady. The Times of India(9 March 2014). Retrieved 9 April 2021.
  6. ↑ One Starry Night In Mumbai.... The Times of India. Retrieved 9 April 2021.
  7. ↑ The Nominations – 1953. Filmfare. Retrieved 9 April 2021.
  8. ↑ Globalizing Bombay Cinema: Reproducing the Indian State and Family. Cultural Dynamics({Template:Date).
  9. ↑ Raj Kumar of dialogue delivery. Business Line(29 July 2011). Retrieved 10 April 2021.
  10. ↑ Actresses today can smoke, drink, live-in... — Sharmila Tagore. Filmfare(12 March 2013). Retrieved 9 April 2021.
  11. ↑ Death of the gossip columnist. Daily News and Analysis(5 April 2015). Retrieved 9 April 2021.
  12. ↑ 'I saw to it that my entry brought an air of unpleasantness and bitterness', Gangadhar, V.(4 April 1997). Retrieved 9 April 2021.
  13. ↑ Censor Borad: Cutting charges. India Today(28 February 1986). Retrieved 9 April 2021.
  14. ↑ Critics choice. India Today(31 December 1976). Retrieved 9 April 2021.
  15. ↑ Template:Cite tweet
  16. ↑ A reel of late Sridevi's top 10 Filmfare covers. Filmfare(21 April 2020). Retrieved 9 April 2021.
  17. ↑ Filmindia to Blitz: The Inside Story & Spice of B'wood Magazines, Mohamed, Khalid. The Quint(5 March 2019). Retrieved 19 June 2019.
  18. ↑ The stuff dreams are made of. Business Line(16 May 2013). Retrieved 10 April 2021.
  19. ↑ BBC Worldwide, Times Group ink magazine JV. The Economic Times(2 December 2004). Retrieved 10 April 2021.
  20. ↑ About WWM. Worldwide Media. Retrieved 10 April 2021.
  21. ↑ Nakuul Mehta writes open letter to Jitesh Pillai after he mocked Hina Khan. India Today(19 May 2019). Retrieved 10 April 2021.
  22. ↑ Black Lady on Odia cinema doorstep. The Times of India(12 March 2014). Retrieved 10 April 2021.
  23. ↑ Riteish Deshmukh launches Marathi Filmfare awards. Rediff.com(29 October 2015). Retrieved 10 April 2021.
  24. ↑ Filmfare Style & Glamour Awards unveiled by Sonam Kapoor. India Today(6 February 2015). Retrieved 10 April 2021.
  25. ↑ Filmfare Awards to introduce Short Film category this year; Vidya Balan, Gauri Shinde on jury. Firstpost(16 December 2016). Retrieved 10 April 2021.
  26. ↑ 1st edition of Jio Filmfare Awards Punjabi 2017. The Times of India(3 April 2017). Retrieved 10 April 2021.
  27. ↑ Flyx Filmfare OTT Awards: Nawazuddin Siddiqui, 'Raat Akeli Hai' win big; 'Paatal Lok' takes home 5 awards. The Economic Times(20 December 2020). Retrieved 10 April 2021.
  28. ↑ Template:Cite magazine
  29. ↑ About Us. Filmfare. Retrieved 10 April 2021.
  30. ↑ [{{{url}}} Saathiya: South Asian Cinema Otherwise Known as 'Bollywood'](January 2003).
  31. ↑ Template:Cite magazine
  32. ↑ Template:Cite magazine
  33. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named survey

Bibliography

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