Forest Essentials is an Indian cosmetics, skincare and perfume company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi, India.[1]
History
Mira Kulkarni started the business in 2000 with an investment of Rs.2 lakhs, then only selling handmade soaps and candles.[2] The business expanded after the Delhi hotel Hyatt Regency ordered the soaps for their rooms.[3] In 2005–2006, the company posted sales of Rs.6 crore.
Business
In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company, and in October 2021, the brand announced entering the United Kingdom by opening 12 retail stores.[4] Kulkarni's son Samrath Bedi currently serves as the managing director of the company.[5][6]
The company has 130 Forest Essentials Stores in India, supplies to 190 hotels and export to 120 countries.[7] The factories are in Haridwar and Lodsi in Tehri Garhwal district, Uttarakhand.
Forest Essentials sells natural, organic and Ayurvedic cosmetics and has a policy of not testing their products on animals.[8]Template:Failed verification
In November 2022, Forest Essentials opened its first standalone store in Covent Garden, London which would become the brand's first international store.[9]
As of March 2026, the Estée Lauder Companies purchased the remaining 51% of shares leading to a full acquisition of the brand.
References
- ↑ Estée Lauder's dream girl. fortuneindia.com(9 November 2014).
- ↑ How Forest Essentials was born, and grew(June 2006).
- ↑ Deep rooted beauty: Mira Kulkarni, MD, Forest Essentials(2010-08-22).
- ↑ Forest Essentials to open 12 stores in UK. Livemint.com(2021-10-26).
- ↑ "Understand your brand and stay true to it"- Business News. Businesstoday.in(2015-11-08).
- ↑ https://www.bloomberg.com/research/stocks/private/person.asp?personId=49594763&privcapId=46893746&previousCapId=46893746&previousTitle=Mountain%20Valley%20Springs%20India%20Private%20Limited Template:Dead link
- ↑ Meet The Fabulous Women Behind These Homegrown Brands We Absolutely Love(19 January 2017).
- ↑ 'No animal test' rule to apply to imported cosmetics too(2018-03-12).
- ↑ Beauty brand Forest Essentials opens its first store in UK. FashionNetwork(14 November 2022). Retrieved December 26, 2022.