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Ginger is an Indian budget hotel chain established by Roots Corporation Limited, part of Indian Hotels Company Limited, a subsidiary of the Tata Group.
History
The first hotel was opened in Whitefield, Bangalore in June 2004.[1]
In March 2013, Ginger Hotels opened its 27th location.[2] In 2014, the group announced its plan to double the number of its locations to reach 50 hotels.[1]
In 2018, IHCL announced its plan to double the number of Ginger Hotels to reach 100 hotels, and rolled out a new branding across its existing locations.[3] The hotels' modernized design was first introduced at the Goa location.[4][5]
In 2019, IHCL engaged in an asset-light strategy and announced it would sell and lease-back 5 to 10 Ginger Hotels locations.[6]
Description
Roots Corporation Limited is a subsidiary of the Indian Hotels Company Limited (IHCL), part of the Tata Group. It is India’s largest hotel chain with more than 70 properties in India and abroad.Template:Citation needed
See also
References
- ↑ 1.0 1.1 Tata group to double 'Ginger' budget hotels by 2015. Firstspot.com(20 December 2014). Retrieved 26 November 2019.
- ↑ Guests want efficiency, not discounts at Ginger Hotels: Mohankumar. Livemint.com(19 March 2013). Retrieved 26 November 2019.
- ↑ Indian Hotels revamps Ginger brand, eyes profit by FY19-end. Livemint.com(10 December 2018). Retrieved 26 November 2019.
- ↑ IHCL's Ginger to unveil first rebranded, full-service hotel in Goa today. Dnaindia.com(10 December 2018). Retrieved 26 November 2019.
- ↑ Ginger Hotel Goa, Panaji. Hospitality-net.org(21 December 2018). Retrieved 26 November 2019.
- ↑ Taj Hotels wants to turn asset light with its sell-and-lease-back strategy. Businessinsider.com(9 August 2019). Retrieved 26 November 2019.