Kersy Katrak (1936–2008) was an Indian Parsi advertising personality[1] and poet of the 1970s.[2] He revolutionized Indian advertising, great leeway to creatives, and managed to attract an enormous talent pool including Ajit Balakrishnan, Sudarshan Dheer, Veeru Hiremath, Ravi Gupta, Panna Jain, Arun Kale, Anil Kapoor, Mohammed Khan, Arun Kolatkar, Arun Nanda and Kiran Nagarkar.[3]
He wrote two collections of verse, A Journal of the Way and Diversions by the Wayside, in 1969, and was anthologized in several collections.
References
- ↑ Flamboyant Adman: Remembering Kersy Katrak(9 January 2008). Retrieved 2008-09-23.
- ↑ Vibrant verses of a vanishing poet. The Hindu(2017-01-07). Retrieved 2020-04-04.
- ↑ Obituary: Here's to you, Kersy Katrak. A tribute(January 2, 2008). Retrieved 2008-09-23.
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