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Last edited March 5, 2023


Template:Infobox company

Lenskart is an Indian multinational optical prescription eyewear retail chain, based in Faridabad.[1] Template:As of Lenskart has 1,000 stores across 223 cities in India.[2][3] Its manufacturing facility in New Delhi manufactures 3 lakh glasses a month.[4]

Lenskart is building an automated factory in Bhiwadi, Rajasthan, with a production capacity of 5 crore glasses annually.[5]

History

Peyush Bansal, a former Microsoft employee, founded Lenskart.com in 2010 along with Amit Chaudhary and Sumeet Kapahi.[6] In 2011, IDG Ventures India invested $4 million in the company and mandated it to also sell wristwatches, bags and jewellery online to replicate Titan Company's business.[7][8] In 2011, the company launched Watchkart.com and Bagskart.com, and the following year, it started Jewelskart.com.[9] By the end of 2014, only Lenskart.com remained operative as the company shut down its other three websites.[10]

File:Piyush Bansal of Lenskart239.JPG
Co-founder and CEO of Lenskart, Peyush Bansal

In January 2015, the company raised Template:INR135 crore from TPG Growth, TR Capital and IDG Ventures India.[11] In 2016, International Finance Corporation, Adveq Management, TPG Growth and IDG Ventures India invested a total of $60 million in Lenskart. The company also saw investments from Ratan Tata and Kris Gopalakrishnan.[12]

Lenskart launched the eyewear brand John Jacobs in 2017.[13][14] In October 2017, Lenskart signed up its first brand ambassador Katrina Kaif.[15][16]

In March 2018, Wipro’s Chairman Azim Premji invested ₹4 crore in the group, taking the valuation of the company to ₹3,000 crore.[17][12] In 2018, the company became profitable, EBITDA positive.[4] In March 2019, the company hired Bhuvan Bam as its first male brand ambassador.[18] The company reached a valuation of $1 billion in December 2019 after SoftBank invested around $275 million.[19][20][2][21]

In June 2022, Lenskart announced the acquisition of a majority stake in the Japanese eyewear brand Owndays in a cash-and-stock deal which valued Owndays at around Template:USD400 million.[22]

References

  1. Lenskart plans to hire over 2,000 employees in India by next year. mint(11 August 2021). Retrieved 16 February 2022.
  2. 2.0 2.1 Lenskart raises another $25 million in series I round; announces opening of 1,000th store in the country. Economic Times(4 May 2022). Retrieved 15 January 2023.
  3. Lenskart sees more scope of growth in non-metros: CEO Peyush Bansal. Business Standard India(4 March 2019). Retrieved 2019-08-31.
  4. 4.0 4.1 Expansion Plan: Lenskart eyes 50% market share, Bali, Shinmin. The Financial Express(4 November 2018). Retrieved 2019-08-31.
  5. Lenskart may shift SE Asia manufacturing to India plant. mint(29 August 2022). Retrieved 15 January 2023.
  6. Peyush Bansal, founder of Lenskart in India, selling eyewear talks about his business journey. The Economic Times(6 November 2011). Retrieved 2019-08-31.
  7. Valyoo Technologies raises $4M from IDG Ventures India. Reuters(1 November 2011). Retrieved 15 January 2023.
  8. Adjust focus: How Peyush Bansal built Lenskart into a profitable unicorn. Forbes India(19 September 2022). Retrieved 15 January 2023.
  9. After Lenskart, Watchkart & Bagskart, Valyoo Technologies' Jewelskart.com Goes Live. TechCircle(16 February 2012). Retrieved 15 January 2023.
  10. Lenskart’s Peyush Bansal on new funding, why he shut down three other e-com sites & more. VCCircle(8 January 2015). Retrieved 15 January 2023.
  11. Updated: Lenskart Is Raising INR 135 Cr. From TPG, TR Capital & IDG In Series C. Inc42(2 January 2015). Retrieved 15 January 2023.
  12. 12.0 12.1 How Lenskart is defying the start-up trend, Sarkar, Ranju. Rediff(23 May 2016). Retrieved 2019-08-31.
  13. John Jacobs to clock ₹500 cr revenue by March 2021, PTI. The Hindu Business Line(13 January 2019). Retrieved 2019-08-31.
  14. Lenskart invests $4 million to expand John Jacobs brand stores, PTI. Livemint(4 February 2018). Retrieved 2019-08-31.
  15. Lenskart ropes in Katrina Kaif as brand ambassador. Moneycontrol(9 October 2017). Retrieved 2019-08-31.
  16. Katrina Kaif is Lenskart's first-ever ambassador. The Economic Times(10 October 2017). Retrieved 2019-08-31.
  17. Lenskart valuation touches Rs 3,000 Cr after a secondary transaction - ETtech. Economic Times Tech(2 March 2018). Retrieved 2019-08-31.
  18. Lenskart announces Bhuvan Bam as its new brand ambassador. Economic Times Brand Equity(29 March 2019). Retrieved 2019-08-31.
  19. SoftBank Vision Fund invests $275M in India's Lenskart. TechCrunch.
  20. Lenskart to become the next unicorn! Softbank to invest $350m at $1.3bn valuation. Business Today(27 May 2019). Retrieved 2019-08-31.
  21. Lenskart set to turn unicorn with likely $350M SoftBank funding - ETtech. Economic Times ETtech.com(27 May 2019). Retrieved 2019-08-31.
  22. Lenskart acquires majority stake in eyewear brand Owndays in $400 million deal, Singh, Manish. TechCrunch(30 June 2022). Retrieved 30 June 2022.