This page lists some of the Indian films with the highest digital rights value, focusing on films that have achieved notable success in theatres before making their debut on streaming platforms. The leading OTT services in India include Netflix, Amazon Prime Video, and Disney+ Hotstar.[1]
Overview
With the rapid growth of the digital content market, post-pandemic Indian films have secured substantial deals for their digital distribution, often surpassing traditional revenue streams. This trend highlights the increasing influence of streaming platforms in Indian cinema.[2][3] The Indian streaming market has experienced remarkable expansion, with projections indicating it will reach $5 billion by the end of 2024.[4] This growth is fueled by the rise of digital platforms and a surge in subscriptions. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration.[5]
Only films released post-pandemic have been considered, as the surge in digital platforms began during the lockdown.[6][7] Some films have been distributed to multiple platforms to appeal to wider audiences as per language aiming to diversify their audience reach. Currently, Kalki 2898 AD holds the highest sold digital rights, divided between two platforms Netflix and Amazon Prime Video at ₹375 crores.[8]
Highest digital deals
The following table lists the highest digital rights deals for Indian films value at ₹100 crore or more.
| Rank | Title | OTT Platform | Digital Rights | Language | Year | Ref. |
|---|---|---|---|---|---|---|
| 1 | Kalki 2898 AD | Amazon Prime Video / Netflix | ₹175 crore | Telugu | 2024 | [8][9] |
| 2 | RRR | ZEE5 / Netflix / Disney+ Hotstar | ₹325 croreTemplate:Efn-lg | Telugu | 2022 | [10][11] |
| 3 | KGF: Chapter 2 | Amazon Prime Video | ₹320 crore | Kannada | 2022 | [12][13] |
| 4 | Pushpa 2: The Rule | Netflix | ₹275 crore | Telugu | 2024 | [14][15] |
| 5 | Adipurush | Netflix / Amazon Prime Video | ₹200 crore | Hindi Telugu |
2023 | [16] |
| 6 | Salaar: Part 1 – Ceasefire | Netflix / Disney+ Hotstar | ₹160–162 crore | Telugu | 2023 | [17][18] |
| 7 | Devara: Part 1 | Netflix | ₹150–155 crore | Telugu | 2024 | [19][20] |
| 8 | Dhurandhar: The Revenge | Jio Hotstar | ₹150 crore | Hindi | 2026 | [21] |
| 9 | Singham Again | Amazon Prime Video | ₹130 crore | Hindi | 2024 | [22][23] |
| 10 | Kantara: Chapter 1 | Amazon Prime Video | ₹125 crore | Hindi | 2025 | [24][25] |
| 11 | Leo | Netflix | ₹120 crore | Tamil | 2023 | [26][27] |
| 12 | Coolie | Amazon Prime Video | ₹120 crore | Tamil | 2025 | [28][29] |
| 13 | Jawan | Netflix | ₹120 crore | Hindi | 2023 | [30][31] |
| 14 | Thug Life | Netflix | ₹110 crore | Tamil | 2025 | [32][33] |
| 15 | The Greatest of All Time | Netflix | ₹110 crore | Tamil | 2024 | [34][35] |
| 16 | Game Changer | Amazon Prime Video / ZEE5 | ₹105 crore | Telugu | 2025 | [36][37] |
| 17 | Pathaan | Amazon Prime Video | ₹100 crore | Hindi | 2023 | [38] |
See also
Notes
References
- ↑ Top streaming platforms in content hungry India. The Economic Times(2024-08-28). Retrieved 2024-08-31.
- ↑ Online streaming overtakes film industry as primary revenue source: Report. www.fortuneindia.com(2024-07-01). Retrieved 2024-08-31.
- ↑ OTT vs. Cinema: The Changing Landscape of Entertainment Consumption. The Times of India. Retrieved 2024-08-31.
- ↑ India's Streaming Universe Grows to 547 Million Users as Paid Subscriptions Stagnate, Says Report, Ramachandran, Naman. Variety(2024-08-21). Retrieved 2024-08-31.
- ↑ Indian OTT universe grew 14% to 547 million in 2024: Ormax. The Economic Times(2024-08-21). Retrieved 2024-08-31.
- ↑ How the pandemic emerged as a blessing for India's OTT industry - ET BrandEquity, www.ETBrandEquity.com. ETBrandEquity.com. Retrieved 2024-08-31.
- ↑ A Study on OTT Boom in India as an Outcome of COVID-19. International Journal of Enhanced Research in Management & Computer Applications({Template:Date).
- ↑ 8.0 8.1 ‘Kalki 2898 AD’ makes huge money even before start of BO journey: Prabhas’s film sold to OTT sites for Rs 375 cr. The Economic Times(2024-06-28). Retrieved 2025-09-12.
- ↑ EXPLAINED: Why the Prabhas starrer Kalki 2898 AD and other Pan-India films are available on different streaming giants 2898 : Bollywood News - Bollywood Hungama, Hungama, Bollywood. Bollywood Hungama(2024-08-19). Retrieved 2024-08-31.
- ↑ RRR Pre-Release Business: SS Rajamouli’s period drama collects Rs 900 crore already – CREATES ALL TIME RECORD. PINKVILLA(1 April 2021). Retrieved 28 October 2025.
- ↑ Pre-Release Business: RRR. www.thehansindia.com(22 May 2021). Retrieved 28 October 2025.
- ↑ KGF Chapter 2 Rights Sold to OTT Platform for Whopping Rs 320 Crores: Report. News18. Retrieved 2025-09-12.
- ↑ Yash starrer KGF Chapter 2 OTT rights sold for THIS whopping amount?. DNA India. Retrieved 28 October 2025.
- ↑ Pushpa 2 OTT release: When you could watch Allu Arjun blockbuster online. The Economic Times(2024-12-16). Retrieved 2025-09-12.
- ↑ 'Pushpa 2' OTT release details: Allu Arjun's record defying blockbuster to release on THIS streaming platform. Details here - BusinessToday. Business Today(2025-01-28). Retrieved 2025-09-12.
- ↑ Prabhas And Kriti Sanon’s Adipurush Digital Rights Are Sold At A Whopping Price, Hymavati, Ravali. www.thehansindia.com(2023-05-30). Retrieved 2025-09-13.
- ↑ Prabhas's Salaar Movie OTT Rights Sold for Record Price. www.thehansindia.com(7 November 2023). Retrieved 28 October 2025.
- ↑ Salaar OTT Release Date | Salaar OTT Release Date. www.deccanchronicle.com(2 January 2024). Retrieved 28 October 2025.
- ↑ Jr NTR strikes record deal, Rs 150 cr with Netflix?. www.deccanchronicle.com(8 September 2024). Retrieved 28 October 2025.
- ↑ Jr NTR-starrer Devara's Digital Rights Secured By Netflix At Record Price? What We Know. News18(2024-01-19). Retrieved 2024-08-31.
- ↑ SCOOP: Dhurandhar 2 OTT rights EXPLODE to Rs. 150 cr; Ranveer Singh creates yet another RECORD as Jio Hotstar wins big! : Bollywood News - Bollywood Hungama, Hungama, Bollywood(2026-02-04). Retrieved 2026-02-24.
- ↑ Singham Again rakes in Rs. 130 crores from Amazon Prime in historic OTT deal for Rohit Shetty and Ajay Devgn : Bollywood News - Bollywood Hungama. Bollywood Hungama(3 October 2024). Retrieved 28 October 2025.
- ↑ 'Bhool Bhulaiyaa 3' vs 'Singham Again': Ajay Devgn's film falls behind Kartik Aaryan's horror comedy in non theatrical sales - BusinessToday. Business Today(4 October 2024). Retrieved 28 October 2025.
- ↑ Kantara Chapter 1 OTT release: Where to watch Rishab Shetty's 800 cr film. Business Standard. Retrieved 28 October 2025.
- ↑ Kantara: The Legend Chapter 1 OTT release date for 4 language versions announced. When is Hindi option expected to stream?. The Economic Times(27 October 2025). Retrieved 28 October 2025.
- ↑ Thalapthy Vijay's Leo First Tamil Film To Earn Rs 400 Crore In Pre-Release Business. News18 India. Retrieved 28 October 2025.
- ↑ Thalapathy 67: Digital and satellite rights of Leo sold for this whopping amount; Details inside. The Financial Express(8 February 2023). Retrieved 28 October 2025.
- ↑ Rajinikanth's Coolie OTT release: Where and when to watch Lokesh Kanagaraj's movie after theatrical run. The Economic Times(2025-08-18). Retrieved 2025-09-13.
- ↑ Coolie OTT release: When and where to watch Rajinikanth's action thriller?. Business Standard. Retrieved 13 September 2025.
- ↑ Did Shah Rukh Khan's Jawan get sold to Netflix for a whopping Rs 120 crore? Here's what we know. India Today(1 July 2022). Retrieved 28 October 2025.
- ↑ Jawan OTT and Satellite rights: Makers of Shah Rukh Khan starrer in profits already?. OTTPlay. Retrieved 28 October 2025.
- ↑ Kamal Haasan’s ‘Thug Life’ fined Rs 25 lakh for early OTT release after box office failure. The Hindu(25 June 2025). Retrieved 28 October 2025.
- ↑ 'Thug Life': Streaming rights to Kamal Haasan-Mani Ratnam movie sold for unprecedented amount to Netflix. Deccan Herald. Retrieved 28 October 2025.
- ↑ Thalapathy Vijay's 'GOAT': Where to stream online. Deccan Herald. Retrieved 28 October 2025.
- ↑ GOAT OTT release date announced: Check language options. When and where to watch Vijay's blockbuster. The Economic Times(2 October 2024). Retrieved 28 October 2025.
- ↑ Ram Charan-starrer Game Changer’s OTT Rights Sold At Rs 105 Crore. News18 India. Retrieved 28 October 2025.
- ↑ Amazon Prime Secures Ram Charan and Kiara Advani’s 'Game Changer' OTT Release. www.thehansindia.com(21 March 2024). Retrieved 28 October 2025.
- ↑ Here's how many crores Amazon Prime Video paid for the rights of Pathaan which is releasing on OTT. Financialexpress(2023-03-22). Retrieved 2024-08-31.