List of most-liked Instagram posts

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Created by SuzetteEql
Last edited March 23, 2026

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Lionel Messi, the current record-holder, at the 2022 FIFA World Cup.

This list of most-liked Instagram posts contains the top 20 posts by number of likes on the photo and video-sharing social networking service Instagram.

The most-liked post Template:As of is of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 74 million different accounts. Uploaded on December 18, 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms.[1][2]

History

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[3] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[4] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[5][6]

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote, "This is madness. What a time to be alive."[7] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[8] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg."[4]

On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing.[9] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes.[10][11] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg.[12][13][14]

Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song "Despacito", which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes.[1][2] This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted.[15]

Top 20

Lionel Messi makes 6 while Cristiano Ronaldo makes 5 out of the top 20 most-liked posts, with posts mainly released around the 2022 FIFA World Cup.

Rank Account name(s) Owner Post description Post Likes
(millions) 		Date posted
(UTC)
1 Template:Plain link Template:Sortname Celebrating winning the 2022 FIFA World Cup [1] 74.7 Template:Dts
2 Template:Plain link Template:Sortname An egg [2] 60.3 Template:Dts
3 Template:Plain link Template:Sortname Lionel Messi in bed with the FIFA World Cup Trophy [3] 53.5 Template:Dts
4 Template:Plain link Template:Sortname Reel singing "Jeene Laga Hoon" [4] 51.8 Template:Dts
5 Template:Plain link Insta360 Video of a tiny camera filming a toddler walking[16] [5] 42.8 Template:Dts
6 Template:Plain link Template:Sortname Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton [6] 41.3 Template:Dts
7 Template:Plain link Template:Sortname Lionel Messi on an airplane with the FIFA World Cup Trophy [7] 41.0 Template:Dts
8 Template:Plain link
Template:Plain link 		Template:Sortname
Template:Sortname 		Engagement announcement [8] 37.6 Template:Dts
9 Template:Plain link Template:Sortname Reel of a little girl singing "My Heart Will Go On" [9] 37.1 Template:Dts
10 Template:Plain link Lionel Messi Lionel Messi’s visit to Camp Nou [10] 35.5 Template:Dts
11 Template:Plain link Template:Sortname Cristiano Ronaldo taking an icy dip in snowy Lapland, Finland

[11]

35.4 Template:Dts
12 Template:Plain link Template:Sortname Final post before his death [12] 34.1 Template:Dts
13 Template:Plain link Template:Sortname Celebrating the 2022 FIFA World Cup win in Argentina [13] 33.5 Template:Dts
14 Template:Plain link
Template:Plain link 		Template:Sortname
Al-Nassr FC 		Announcement of Cristiano Ronaldo joining Al-Nassr FC [14] 33.1 Template:Dts
15 Template:Plain link Template:Sortname After elimination of Portugal from the 2022 FIFA World Cup [15] 32.9 Template:Dts
16 Template:Plain link liz_6 Reel of an AI-generated sunset [16] 32.7 Template:Dts
17 Template:Plain link Lionel Messi Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton [17] 31.8 Template:Dts
18 Template:Plain link
Template:Plain link 		Template:Sortname
Template:Sortname 		Pregnancy announcement [18] 31.5 Template:Dts
19 Template:Plain link Druvam Kalasamithi Reel of a colorful wedding entrance [19] 31.2 Template:Dts
20 Template:Plain link
Template:Plain link 		aline-sarakbii
mostafa_srakbi 		Reel of a baby [20] 31.2 Template:Dts

Most-liked Instagram posts posted by non-association footballers. Template:Legend

Rank Account name Owner Post description Post Likes
(millions) 		Date posted
(UTC)
1 Template:Plain link Template:Sortname Photo of an egg [21] 60.4 Template:Dts
2 Template:Plain link Template:Sortname Reel singing "Jeene Laga Hoon" [22] 51.8 Template:Dts
3 Template:Plain link Insta360 Video of a tiny camera filming a toddler walking[17] [23] 42.8 Template:Dts
4 Template:Plain link
Template:Plain link 		Template:Sortname
Template:Sortname 		Engagement announcement [24] 37.6 Template:Dts
5 Template:Plain link Template:Sortname Reel of a little girl singing "My Heart Will Go On" [25] 37.1 Template:Dts
6 Template:Plain link Template:Sortname Final post before his death [26] 34.1 Template:Dts
7 Template:Plain link liz_6 Reel of an AI-generated sunset [27] 32.7 Template:Dts
8 Template:Plain link Druvam Kalasamithi Reel of a colorful wedding entrance [28] 31.2 Template:Dts
9 Template:Plain link
Template:Plain link 		aline-sarakbii
mostafa_srakbi 		Reel of a baby [29] 31.2 Template:Dts
10 Template:Plain link Template:Sortname Reel of humans taking off animal masks in front of animal mothers [30] 30.3 Template:Dts
11 Template:Plain link Template:Sortname Photos celebrating her wedding with Vijay Deverakonda [31] 28.8 Template:Dts
12 Template:Plain link aline-sarakbii Reel of a baby [32] 27.0 Template:Dts
13 Template:Plain link Template:Sortname Happy birthday post to boyfriend Tom Holland [33] 26.1 Template:Dts
14 Template:Plain link Template:Sortname Selfie photo [34] 25.1 Template:Dts
15 Template:Plain link Template:Sortname Photo recreating the "Spider-Man pointing" meme with Tobey Maguire and Andrew Garfield [35] 24.7 Template:Dts
16 Template:Plain link Template:Sortname Photos of her and Benny Blanco's wedding [36] 24.5 Template:Dts
17 Template:Plain link Mary and Promise Reel of a dog doing chores [37] 24.1 Template:Dts
18 Template:Plain link Template:Sortname Photos of her engagement to Benny Blanco [38] 23.2 Template:Dts
19 Template:Plain link Template:Sortname Visual narrative reel [39] 23.1 November 5, 2024
20 Template:Plain link Template:Sortname First photo of his son [40] 23.1 Template:Dts
As of 29 July 2026

Historical most-liked posts

The following table lists posts that were once the most-liked post on Instagram. Template:Legend Template:Legend

Account name Owner Post description Post Likes
(millions) 		Date posted
(UTC) 		Date achieved
(UTC) 		Days held
Template:Plain link Lionel Messi Celebrating winning the 2022 FIFA World Cup [41] 74.8 Template:Dts Template:Dts[12] Template:Duration in days nts
Template:Plain link Chris Godfrey Photo of an egg [42] 60.5 Template:Dts Template:Dts[18] Template:Age in days nts
Template:Plain link Kylie Jenner First photo of her daughter [43] 17.7 Template:Dts Template:Dts[19] Template:Age in days nts
Template:Plain link Template:Sortname Pregnancy announcement [44] 10.6 Template:Dts Template:Dts[20] Template:Age in days nts
Template:Plain link Template:Sortname Coca-Cola advertisement [45] 6.6 Template:Dts Template:Dts[21] Template:Age in days nts
Template:Plain link Template:Sortname Kiss with Selena Gomez [46] 4.1 Template:Dts Template:Dts[22] Template:Age in days nts
Template:Plain link Template:Sortname Heart-shaped hairdo [47] 3.5 Template:Dts Template:Dts[23] Template:Age in days nts
Template:Plain link Template:Sortname Wedding kiss with Kanye West [48] 2.2 Template:Dts Template:Dts[24] Template:Age in days nts
Template:Plain link Template:Sortname Hug with Selena Gomez [49] 2.1 Template:Dts 2014[24] Template:Sdash
Template:Plain link Template:Sortname Photo with Will Smith [50] 1.4 Template:Dts 2013[25] Template:Sdash
Template:Plain link Template:Sortname Photo with his siblings [51] 0.2 Template:Dts 2012[26] Template:Sdash
Template:As of

See also

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References

  1. ↑ 1.0 1.1 Messi beats the record of likes in the history of all social media: Beats TikToker Bella Poarch, Corbella, Enrique. Marca(21 December 2022). Retrieved 21 December 2022.
  2. ↑ 2.0 2.1 Lionel Messi's Instagram post is the most liked thing on social media – ever, Navlakha, Meera. Mashable(21 December 2022). Retrieved 21 December 2022.
  3. ↑ An egg plans to dethrone Kylie Jenner as most liked Instagram post. Fox 5 San Diego(January 11, 2019). Retrieved January 13, 2019.
  4. ↑ 4.0 4.1 The guy who took a photo of an egg that broke Instagram's world record is shocked it became a meme: 'Egg is just an egg', Shamsian, Jacob. Insider(January 16, 2018). Retrieved January 17, 2019.
  5. ↑ Meet the Creator of the Egg That Broke Instagram. The New York Times(February 3, 2019). Retrieved February 4, 2019.
  6. ↑ World Record Egg team launches agency backed by Blurred and Tin Man, Delahunty, Stephen. PRWeek(February 4, 2020). Retrieved February 9, 2020.
  7. ↑ 'This is madness' - Picture of an egg beats Kylie Jenner for most liked Instagram post ever. Newshub(January 14, 2019). Retrieved January 14, 2019.
  8. ↑ A Picture Of An Egg Beat Kylie Jenner For The Most Liked Instagram Of All Time. BuzzFeed News(January 13, 2019). Retrieved January 14, 2019.
  9. ↑ Lionel Messi's first Instagram post after World Cup win set to break records, Fenton, James. Pundit Arena(19 December 2022). Retrieved 19 December 2022.
  10. ↑ Lionel Messi hits 400M followers on Instagram, photo becomes most-liked., Badenhausen, Kurt. Sportico(19 December 2022). Retrieved 20 December 2022.
  11. ↑ Lionel Messi sets all-time Instagram record, Cons, Roddy. Diario AS(19 December 2022). Retrieved 20 December 2022.
  12. ↑ 12.0 12.1 Lionel Messi's World Cup Instagram post breaks record to become most-liked ever(20 December 2022). Retrieved 20 December 2022.
  13. ↑ Messi lifting World Cup becomes most liked Instagram post ever, Punt, Dominic. Guinness World Records(20 December 2022). Retrieved 20 December 2022.
  14. ↑ Lionel Messi World Cup Instagram post is most-liked ever, Gerken, Tom. BBC(20 December 2022). Retrieved 20 December 2022.
  15. ↑ Lionel Messi's World Cup win becomes most liked Instagram post ever. The Washington Post(21 December 2022). Retrieved 21 December 2022.
  16. ↑ This tiny camera captured a toddler's POV and went viral with 40 million likes, Caminiti, Kasey. USA TODAY. Retrieved 2025-08-22.
  17. ↑ This tiny camera captured a toddler's POV and went viral with 40 million likes, Caminiti, Kasey. USA TODAY. Retrieved 2025-08-22.
  18. ↑ Template:Cite magazine
  19. ↑ Template:Cite magazine
  20. ↑ Template:Cite magazine
  21. ↑ Template:Cite magazine
  22. ↑ Template:Cite magazine
  23. ↑ Template:Cite magazine
  24. ↑ 24.0 24.1 Kim Kardashian's Wedding Photo Breaks Instagram Record For Most Likes—Sorry, Justin Bieber!, Nessif, Bruna(May 29, 2014). Retrieved January 12, 2019.
  25. ↑ Justin Bieber rules Instagram with most liked photo of 2013, Rodriquez, Salvador. Los Angeles Times(December 13, 2013). Retrieved February 3, 2022.
  26. ↑ This Is The Most Liked Instagram Picture Of All Time, Shontell, Alyson. Business Insider(January 5, 2012). Retrieved March 9, 2021.

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