Meesho

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Template:Infobox website Meesho Limited (short for Meri shop, Template:Translation My shop)[1][2] is an Indian e-commerce company, headquartered in Bengaluru.[3][4] Founded by Vidit Aatrey and Sanjeev Barnwal in December 2015, Meesho is an online marketplace that facilitates trade between suppliers and customers. The company operates in categories such as fashion, home and kitchen, beauty and personal care, electronics accessories, and daily use products.[4][5]

History

Meesho Private Limited, formerly Fashnear Technologies Private Limited, was established by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal in December, 2015[6][7] In 2016, the founders came up with the idea of re-establishing the platform as Meesho, one that would enable country-wide shipping for resellers with the use of social media sites as tools for marketing.[8][3]

Meesho had 209,000 users and 1.2 million orders per month in February 2019 and 563,000 users and 3.1 million orders per month in March 2020.[9][10] In 2021, the Meesho mobile application was ranked among the most downloaded shopping apps globally.[11] In 2022, Meesho had about 120 million monthly users and about 910 million orders were made through the platform, with a gross merchandise value (GMV) of about $5 billion.[12][13][14]

According to report as of August 2023 Meesho delisted 42 lakh counterfeit listings and 10 lakh restricted products under its initiative Project Suraksha. During the same period, the platform blocked access for over 12,000 user accounts flagged for policy violations.[15] The Court granted injunctive relief by directing domain registrars to suspend the infringing websites. Additionally, the Court ordered law enforcement authorities to initiate criminal investigations, freeze associated financial accounts against the identified offenders.[16]

In 2023, Meesho was named one of the most influential companies of the year by Time (magazine).[17][18] In the same year, Meesho also became the fastest shopping app to cross over 500 million downloads.[19][20]

In 2024, Meesho introduced Valmo, a logistics marketplace, to provide shipment services to sellers by aggregating multiple logistics providers. Meesho employs over 3,000 small businesses and 10-12 large firms for warehousing and sorting operations within its logistics framework.[21] According to media reports, Valmo operating in approximately 15,000 pincodes in India with around 6,000 partners. It is reported to handle over 50% of Meesho's daily orders.[22]

In November 2024, Meesho introduced a generative AI-powered voice bot for customer support, managing approximately 60,000 calls daily in English and Hindi. According to media reports, the system resolves the majority of queries without human assistance, with only a small fraction of calls requiring manual intervention.[23]

According to media reports, in 2024, Meesho prevented over 22 million suspicious or potentially fraudulent transactions on its platform.[24] The company initiated legal proceedings, resulting in the filing of twelve cases, including nine specifically targeting over forty individuals in the cities of Kolkata and Ranchi.[25] The company filed a suit in the Delhi High Court for a permanent injunction against parties operating deceptive websites misappropriating its brand identity.[26][24]

Meesha went public through an initial public offering in December 2025, raising $603 million.[27] It is listed on both the BSE and NSE.[28]

See also

References

  1. ↑ Ahead of IPO, Meesho to rename Indian parent company as Meesho Pvt Ltd, Bureau, BL Bengaluru. BusinessLine(28 April 2025). Retrieved 8 June 2025.
  2. ↑ Meet Vidit Aatrey And Sanjeev Barnwal, The Meesho Founders Whose Earlier Venture Failed. News18(2023-04-12). Retrieved 2024-06-01.
  3. ↑ 3.0 3.1 Vidit Aatrey & Sanjeev Barnwal: Redefining Distribution With Meesho. Forbes India. Retrieved 2023-05-17.
  4. ↑ 4.0 4.1 Tech in Asia – Connecting Asia's startup ecosystem. techinasia.com. Retrieved 2023-05-17.
  5. ↑ Meta-Backed Meesho Is Beating Amazon, Walmart in Race for Indian Shoppers, Purnell, Newley. WSJ(October 22, 2022). Retrieved September 20, 2023.
  6. ↑ Meesho Creates Stores for Indian SMBs Selling Through WhatsApp. Y Combinator. Retrieved 2023-05-17.
  7. ↑ Vidit Aatrey & Sanjeev Barnwal: Redefining Distribution With Meesho. Forbes India. Retrieved 2024-06-01.
  8. ↑ Meesho wants to make selling through WhatsApp more efficient and less painful. TechCrunch(18 August 2016). Retrieved 26 August 2023.
  9. ↑ Meesho logs 17.8 mn users in Sept; aims to reach 100 mn by Dec 2022. Business Today(2021-11-16). Retrieved 2023-05-17.
  10. ↑ Meta-Backed Meesho Is Beating Amazon, Walmart in Race for Indian Shoppers. Wall Street Journal(2022-10-22). Retrieved 2023-05-30.
  11. ↑ How Meesho's Big, Bold Bets Took It Close To $5-billion Valuation At Lightning Speed. Forbes India. Retrieved 2023-05-17.
  12. ↑ Meesho's growing scale, differentiated business model make profitability a reality in 2023: Jefferies. The Hindu(2023-04-24). Retrieved 2023-05-17.
  13. ↑ Meesho's average monthly user count 55 per cent that of Flipkart, Amazon India: Report. www.thehindubusinessline.com(2023-04-22). Retrieved 2023-05-17.
  14. ↑ With 910 million orders in 2022, Meesho grew 135% y-o-y. Financialexpress(2022-12-22). Retrieved 2023-05-17.
  15. ↑ Meesho delists 42 lakh counterfeit, 10 lakh restricted products in six months. CNBCTV18(2 August 2023). Retrieved 13 May 2025.
  16. ↑ Meesho acts against 2.2 cr suspicious transactions, lodges 12 cases in a year. ETCFO.com(18 November 2024). Retrieved 7 July 2025.
  17. ↑ Template:Cite magazine
  18. ↑ Meesho on TIME's 100 most influential companies. moneycontrol.com/. MONEYCONTROL NEWS. Retrieved 22 June 2023.
  19. ↑ Meesho becomes world's fastest shopping app to cross 500 mn downloads. business-standard.com/. Peerzada Abrar. Retrieved 1 June 2023.
  20. ↑ 'Meesho becomes world's fastest shopping app to cross 500 million. timesofindia.indiatimes.com/. Asmita Dey(2 June 2023). Retrieved 2 June 2023.
  21. ↑ Meesho launches logistics vertical Valmo. The Economic Times(2024-02-07). Retrieved 2024-04-04.
  22. ↑ Meesho's logistics platform Valmo now handles 50% of orders, more than double from last year. Moneycontrol(26 March 2025). Retrieved 1 May 2025.
  23. ↑ Meesho launches multilingual Gen AI-powered chatbot to handle shoppers' queries, Xavier, John. The Hindu(26 November 2024). Retrieved 1 May 2025.
  24. ↑ 24.0 24.1 Meesho acts against 2.2 crore suspicious transactions, lodges 12 cases in a year. Moneycontrol(18 November 2024). Retrieved 8 June 2025.
  25. ↑ Meesho acts against 2.2 crore suspicious transactions, lodges 12 cases in a year. CNBCTV18(18 November 2024). Retrieved 8 June 2025.
  26. ↑ Meesho acts against 22 mn suspicious transactions, files 12 cases in a yr, Standard, Business. Business Standard(18 November 2024). Retrieved 8 June 2025.
  27. ↑ India E-Commerce Upstart Meesho Jumps 60% After $603 Million IPO. Bloomberg News(10 December 2025).
  28. ↑ Meesho debuts on NSE, BSE; Prosus to hold 11.2% stake after listing. Business Standard(10 December 2025).
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